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'Avengers: Infinity War'Disney
We got a first-look teaser trailer for Walt Disney's Aladdin remake last night. with The Nutcracker and the Four Realms Walt Disney Marketing, Walt Disney Marketing, Walt Disney Marketing. To the extent that they've been comparatively quiet since late summer Christopher Robin In early August, the Mouse House is about to come out of the gate the next month. The reason for that is pretty simple.
The Mouse House has three major releases for the end of the year. The Nutcracker and the Four Realms opens on Nov. 2, Ralph Breaks the Internet opens over Thanksgiving weekend and then Mary Poppins Returns debut on Dec. 19. After that, it's another 2.5-month sabbatical until their ridiculously stacked 2019 line-up kicks off with Marvel's Captain Marvel. So, this means that we can drown in teasers, trailers, posters and official images from the first batch of big 2019 Disney releases.
Yes, that means a bunch of first or second looks at Brie Larson's Captain Marvel, Tim Burton's Dumbo, Penguins (the coldest chapter of the Disneynature Universe), Jon Favreau's The Lion King (Nov 12 is the 25th anniversary of the opening night of The Three Musketeers… just saying) and Pixar's Toy Story 4. So, the big question remains when we'll get any concrete marketing for Avengers 4. It could be sometime in the next six weeks, or sometime in the next five months.
Conventional wisdom suggests that Marvel and Walt Disney will unveil the first teaser trailer for next May's final MCU season in late November / early December, as they did with the likes of Captain America: Civil War, Avengers: Infinity War and even Iron Man 2. Of note, the first (still-lousy) theatrical teaser trailer for The Avengers dropped seven years ago yesterday while the first (pretty damn good) Avengers: Age of Ultron teaser dropped on the evening of Oct. 22, 2014
Of course, the first real look at The Avengers Posted in Theaters on July 22, 2011. It was the post-credit cookie for theatrical prints of Captain America: The First Avenger. The "some assembly required" teaser, or "the assembly chapter" in the Steve Rogers story, was a surprise in that it was not included with the first batch of presses for the Joe Johnston action. Fair or not, it remains my favorite piece of pre-release marketing for The Avengers. As you might guess, I am wondering if Disney and Marvel are willing to try the same trick twice.
Look, there will be no real harm if they follow the standard playbook and release the first teaser for Avengers 4 with the usual deluge I imagine, offhand, that we'll be getting first looks at the likes of Sony's Men in Black reboot, their Spider-Man: Far from Home, Lionsgate's John Wick: Chapter 3, Warner Bros./Time Warner Inc.'s Detective Pikachu, Paramount / Viacom Inc.'s Dora the Explorer and Universal / Comcast Corp.'s Hobbs and Shaw. Disney can let Avengers 4 be debuts, they can wait and include it as a post-credit cookie for Captain Marvel.
First, Disney can, offhand, attach three other big teasers to their next big movies. Aside from second looks at Dumbo gold Captain Marvel, they can play that Aladdin teaser with Nutcracker and the Four Realms, at Lion King teaser with Ralph Breaks the Internet (presuming they care about the 25th anniversary of the "Circle of Life" teaser trailer Toy Story 4 teaser with Mary Poppins Returns. They have enough big movies opening in the first half of 2019 that an Avengers 4 teaser will not be missed amid the year-end marketing tsunami.
Second of all, Disney and Marvel have, with just 6.5-months to go, and keep it detailed Russo Bros.-directed Peter Parker and the Deathly Hallows Part II off the radar. Speaking of old jokes, we still do not know the title Mark Ruffalo's suggestion. While we know certain variables (yes, the likes of Black Panther and Spider-Man will presumably come back to life), pretty much everything else concerning Infinity War'S cliffhanger remains up in the air. And that's one of Marvel's biggest marketing hooks.
We do not know how the dead heroes will become undead. We do not know what the new status quo will look like after Infinity War (I'm hoping for a kind of MCU variation on The Leftovers, with a post-cliffhanger time jump). Steve Rogers, Steve Rogers and the rest of the original Avengers will be wrapped up and to what degree of permanence. Heck, thanks to the James Gunn melodrama, we do not really know what Avengers 4 will mean for the Guardians of the Galaxy.
Now, to be fair, offering a cryptic teaser trailer sometime in the next two months is not the same as the whole movie, which is akin to Warner Bros. 'inexplicably spoiler-filled Matrix Revolutions trailer that dropped 15 years ago. Goal Avengers 4 is the most surefire hit imaginable. Moreover, the end of Avengers 3 leaves a bazillion nagging issues. This is a rare opportunity to test the idea of being able to market as much as possible.
Last-minute teaser for Avengers 4The movie will be released soon beforehand, would be proof that the late-in-the-game marketing starts for Solo: A Star Wars Story, Ghostbusters and Dark Shadows were not to blame for those movies' respectively disappointing box office totals. It would be proof that, it's much longer, it's much more important than it is the respective movie.
Excuse me to digress, but Disney is, more so than the other studios, hyper-sensitive to this mutually-beneficial arrangement. When they release a trailer for Captain Marvel which features Brie Larson's punching an old woman, it's not about folks in a theater. It's about the Internet moving at light speed to turn that moment into "What does it mean?" Blog posts and culturally-specific gifs and memes. That's one reason why Walt Disney and its geek-targeted IP seems to control nerd culture.
Even when (for example) Jurassic World: Fallen Kingdom earns $ 417 million domestic (more than Wonder Woman) and $ 1.304 billion worldwide (more than Captain America: Civil War) gold Hotel Transylvania 3 tops $ 500m worldwide, it feels like an under-the-radar hit because the media does not offer it the same level of social media-driven obsession. Now, I'm sure Universal / Comcast Corp. and its shareholders would prefer that $ 1.304b gross versus trending on Twitter. Nonetheless, in 2018, much of this early marketing is gaining popularity in pop culture.
This helps the movie, but arguably more than the unaware or disinterested. Avengers 4 is a special case in which the preordained interest is rooted in, or enhanced by, a cone of silence. We still do not know Spider-Man: Far from Home and some undated projects (Black Panther 2, Black Widow, Eternals, etc.), what MCU movies will follow in Phase Four or what the MCU will look like after Avengers 4. Marvel being able to keep up the gimmick sells the movie at least as much as a.
Since Captain Marvel will presumably lead into Avengers 4 just as Captain America led into Avengers 1Marvel has an interesting opportunity to repeat a most unique kind of marketing kick-off. Sure, they'll probably just check out the teaser just before or just after Captain MarvelOpening weekend. But they'll still be making a point that movies like Avengers 4 do not need to be sold And keeping everything under lock-and-key until just two months before release Avengers 4Biggest marketing gimmick, namely its post-Infinity War mystery.
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'Avengers: Infinity War'Disney
We got a first-look teaser trailer for Walt Disney's Aladdin remake last night. with The Nutcracker and the Four Realms Walt Disney Marketing, Walt Disney Marketing, Walt Disney Marketing. To the extent that they've been comparatively quiet since late summer Christopher Robin In early August, the Mouse House is about to come out of the gate the next month. The reason for that is pretty simple.
The Mouse House has three major releases for the end of the year. The Nutcracker and the Four Realms opens on Nov. 2, Ralph Breaks the Internet opens over Thanksgiving weekend and then Mary Poppins Returns debut on Dec. 19. After that, it's another 2.5-month sabbatical until their ridiculously stacked 2019 line-up kicks off with Marvel's Captain Marvel. So, this means that we can drown in teasers, trailers, posters and official images from the first batch of big 2019 Disney releases.
Yes, that means a bunch of first or second looks at Brie Larson's Captain Marvel, Tim Burton's Dumbo, Penguins (the coldest chapter of the Disneynature Universe), Jon Favreau's The Lion King (Nov 12 is the 25th anniversary of the opening night of The Three Musketeers… just saying) and Pixar's Toy Story 4. So, the big question remains when we'll get any concrete marketing for Avengers 4. It could be sometime in the next six weeks, or sometime in the next five months.
Conventional wisdom suggests that Marvel and Walt Disney will unveil the first teaser trailer for next May's final MCU season in late November / early December, as they did with the likes of Captain America: Civil War, Avengers: Infinity War and even Iron Man 2. Of note, the first (still-lousy) theatrical teaser trailer for The Avengers dropped seven years ago yesterday while the first (pretty damn good) Avengers: Age of Ultron teaser dropped on the evening of Oct. 22, 2014
Of course, the first real look at The Avengers Posted in Theaters on July 22, 2011. It was the post-credit cookie for theatrical prints of Captain America: The First Avenger. The "some assembly required" teaser, or "the assembly chapter" in the Steve Rogers story, was a surprise in that it was not included with the first batch of presses for the Joe Johnston action. Fair or not, it remains my favorite piece of pre-release marketing for The Avengers. As you might guess, I am wondering if Disney and Marvel are willing to try the same trick twice.
Look, there will be no real harm if they follow the standard playbook and release the first teaser for Avengers 4 with the usual deluge I imagine, offhand, that we'll be getting first looks at the likes of Sony's Men in Black reboot, their Spider-Man: Far from Home, Lionsgate's John Wick: Chapter 3, Warner Bros./Time Warner Inc.'s Detective Pikachu, Paramount / Viacom Inc.'s Dora the Explorer and Universal / Comcast Corp.'s Hobbs and Shaw. Disney can let Avengers 4 be debuts, they can wait and include it as a post-credit cookie for Captain Marvel.
First, Disney can, offhand, attach three other big teasers to their next big movies. Aside from second looks at Dumbo gold Captain Marvel, they can play that Aladdin teaser with Nutcracker and the Four Realms, at Lion King teaser with Ralph Breaks the Internet (presuming they care about the 25th anniversary of the "Circle of Life" teaser trailer Toy Story 4 teaser with Mary Poppins Returns. They have enough big movies opening in the first half of 2019 that an Avengers 4 teaser will not be missed amid the year-end marketing tsunami.
Second of all, Disney and Marvel have, with just 6.5-months to go, and keep it detailed Russo Bros.-directed Peter Parker and the Deathly Hallows Part II off the radar. Speaking of old jokes, we still do not know the title Mark Ruffalo's suggestion. While we know certain variables (yes, the likes of Black Panther and Spider-Man will presumably come back to life), pretty much everything else concerning Infinity War'S cliffhanger remains up in the air. And that's one of Marvel's biggest marketing hooks.
We do not know how the dead heroes will become undead. We do not know what the new status quo will look like after Infinity War (I'm hoping for a kind of MCU variation on The Leftovers, with a post-cliffhanger time jump). Steve Rogers, Steve Rogers and the rest of the original Avengers will be wrapped up and to what degree of permanence. Heck, thanks to the James Gunn melodrama, we do not really know what Avengers 4 will mean for the Guardians of the Galaxy.
Now, to be fair, offering a cryptic teaser trailer sometime in the next two months is not the same as the whole movie, which is akin to Warner Bros. 'inexplicably spoiler-filled Matrix Revolutions trailer that dropped 15 years ago. Goal Avengers 4 is the most surefire hit imaginable. Moreover, the end of Avengers 3 leaves a bazillion nagging issues. This is a rare opportunity to test the idea of being able to market as much as possible.
Last-minute teaser for Avengers 4The movie will be released soon beforehand, would be proof that the late-in-the-game marketing starts for Solo: A Star Wars Story, Ghostbusters and Dark Shadows were not to blame for those movies' respectively disappointing box office totals. It would be proof that, it's much longer, it's much more important than it is the respective movie.
Excuse me to digress, but Disney is, more so than the other studios, hyper-sensitive to this mutually-beneficial arrangement. When they release a trailer for Captain Marvel which features Brie Larson's punching an old woman, it's not about folks in a theater. It's about the Internet moving at light speed to turn that moment into "What does it mean?" Blog posts and culturally-specific gifs and memes. That's one reason why Walt Disney and its geek-targeted IP seems to control nerd culture.
Even when (for example) Jurassic World: Fallen Kingdom earns $ 417 million domestic (more than Wonder Woman) and $ 1.304 billion worldwide (more than Captain America: Civil War) gold Hotel Transylvania 3 tops $ 500m worldwide, it feels like an under-the-radar hit because the media does not offer it the same level of social media-driven obsession. Now, I'm sure Universal / Comcast Corp. and its shareholders would prefer that $ 1.304b gross versus trending on Twitter. Nonetheless, in 2018, much of this early marketing is gaining popularity in pop culture.
This helps the movie, but arguably more than the unaware or disinterested. Avengers 4 is a special case in which the preordained interest is rooted in, or enhanced by, a cone of silence. We still do not know Spider-Man: Far from Home and some undated projects (Black Panther 2, Black Widow, Eternals, etc.), what MCU movies will follow in Phase Four or what the MCU will look like after Avengers 4. Marvel being able to keep up the gimmick sells the movie at least as much as a.
Since Captain Marvel will presumably lead into Avengers 4 just as Captain America led into Avengers 1Marvel has an interesting opportunity to repeat a most unique kind of marketing kick-off. Sure, they'll probably just check out the teaser just before or just after Captain MarvelOpening weekend. But they'll still be making a point that movies like Avengers 4 do not need to be sold And keeping everything under lock-and-key until just two months before release Avengers 4Biggest marketing gimmick, namely its post-Infinity War mystery.
