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The founders of Dolce & Gabbana apologized and apologized in a video released Friday.
In case you missed what asked them to apologize, let's do a quick recap.
Earlier this week, Dolce & Gabbana had to face negative reactions during its campaign to promote a major fashion show in Shanghai.
The #DGTheGreatShow campaign featured a series of videos showing an Asian woman trying to eat traditional Italian dishes, such as cannoli, spaghetti and pizzas, with chopsticks.
These videos aroused anger when they were published on Weibo, China's largest social media platform, with people accusing the campaign of relying on "racial stereotypes". Critics have referred to the use of "obsolete" cultural symbols such as lanterns in the background, the "stereotypical" style of the model and the description of a shy and giggling Asian woman.
As a result, #BoycottDolce has been mentioned thousands of times on Weibo.
Then things got worse.
Diet Prada shared screenshots of messages allegedly sent by Stefano Gabbana, apparently in response to accusations of racism.
Models and influencers announced that they would pull out of the brand's show, scheduled for Thursday.
Dolce & Gabbana then issued a statement claiming that the brand's main Instagram account and that of Stefano Gabbana had been hacked.
The brand then announced that the show in Shanghai would not unfold as expected, writing on Instagram: "What happened today was very unfortunate, not only for us, but for all those who worked day and night to bring this event to life. & # 39;
Now, the brand has released a video of Stefano Gabbana and Domenico Dolce asking for "forgiveness" from China and apologizing in Mandarin. The video was shared on Weibo.
"In recent days, we have spent a lot of time pondering over everything that has happened and what we have done in your country," he says in the video. "And we are really sorry.
"Our families have always taught us to respect the different cultures of the world. That's why we want to apologize if we have made mistakes in your interpretation.
"We also want to apologize to all the many Chinese people in the world. We take this apology and this message very seriously.
"We have always been in love with China. We went and visited many of its cities.
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"We love your culture and we certainly have a lot to learn. That is why we apologize if we have made mistakes in the way we have expressed ourselves.
"We will never forget this experience and it will never happen again. In fact, we will work to make things better.
"We will respect Chinese culture in every way possible.
"With all our heart, we ask for forgiveness. Forgiveness & # 39.
Despite the excuses, the scandal continues.
Under the Instagram post of the video of apologies, the comments are still inundated with criticism.
"Do not forgive, they offended all Asian culture, they deserved to get lost in Asian markets," wrote a speaker. "There are many better choices and brands, and we do not want their Douchebag & Garbage."
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