Dolce & Gabbana apologizes for racist ads

Dolce & Gabbana apologized for offending the Chinese people.

The big fashion brand has released a video of creators Stefano Gabbana and Domenico Dolce on social networks on Friday 23 November. In the video, Gabbana and Dolce express in turn their regret for insulting the country.

"Over the past few days, we have thought a great deal of sadness about everything that has happened and what we have caused in your country, and we are very sorry for it," begins Dolce.

"We take this apology very seriously, as well as this message," adds Gabbana.

"We have always been very crazy about China, we have visited it a lot. We went to many cities, "says Dolce. "We love your culture and we certainly have a lot to learn."

Gabbana promised that Dolce and he would work to improve things in the future. "We will respect Chinese culture in every possible way," he said before asking for forgiveness "from the depths of our hearts".

Then they both say "Sorry" in Mandarin.

The apology arrives a few days after the brand launched ads in China that rubbed people. There were videos showing a Chinese woman struggling to eat pizza and other Italian dishes with chopsticks and pictures showing Asians eating pasta with their hands while others were using utensils.

As videos attracted more attention on Chinese social media, more and more people, including celebrities, turned their backs on the brand, calling for racist commercials and "hella offensives." Actress Zhang Ziyi has published on her official Weibo account that she and her team "Singer Wang Junkai as well as actors Li Bingbing, Chen Kun, Dilraba and the girls group Rocket Girls 101 also denounced Dolce & Gabbana: The Chinese actor and singer Huang Xiaoming wrote on his official Weibo account: "The motherland is the first."

When Instagrammer Michaela Tranova informed Gabbana about Instagram ads, her response made things worse. Tranova shared screenshots of their conversation in which it appears that Gabbana called China five shit emojis and the "ignorant Mafia that smells of China".

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Because of these comments and announcements, Cultural Affairs Bureau Shanghai canceled the Dolce & Gabbana show on November 21st, which Vogue It was supposed to be "the biggest fashion show in Dolce & Gabbana's 33-year history: more than 300 artists, more than 140 performers, one hour of glory in China in front of an audience of 1,400 spectators, with celebrities and local influencers ". "Because of these comments and announcements, the Shanghai Cultural Affairs Bureau canceled the Dolce & Gabbana show on November 21st. Vogue "was supposed to be the biggest fashion show in the history of Dolce & Gabbana in 33 years – more than 300 appearances, more than 140 performers, one hour of glory in China in front of an audience of 1,400 people gathering celebrities and local influencers. "

The company has therefore apologized. But many do not buy it and turn to social media to ask for more.

They also express their confusion. Gabbana and the brand first claimed that his account had been hacked, which means that he had not sent those messages to Tranova. But the video gives the impression that Gabbana takes responsibility for what he said, as well as advertisements. Especially when Dolce says, "We are sorry if we made mistakes in the way we spoke."

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