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Pekin – Dolce & Gabbana's founders apologized in a Chinese social media video after promotional videos were considered racist and subsequent posts on Instagram fueled fury in one of the world's biggest markets of luxury items.
The Italian fashion house has been very much in demand for insulting videos and comments from the company's Instagram accounts and co-founder Stefano Gabbana. He blamed hackers.
The three promotional videos, which were removed from the company's Weibo account, feature a Chinese using chopsticks to eat pizza and other Italian dishes. Many Chinese social media users have described the videos as racist and outdated stereotypes.
Gabbana and Domenico Dolce appeared in a video posted Friday on Chinese social media, claiming that they hoped to be forgiven and that they would do their best to better understand and respect Chinese culture.
"Our families have always taught us to respect the different cultures of the world, which is why we want to apologize if we have made mistakes in your interpretation," said fashion designers, s & # 39; 39, expressing in Italian. "We also want to apologize to all the many Chinese around the world … We have always been in love with China."
They end up saying "sorry" in Chinese.
Founded in 1985 and based in Milan, Italy, Dolce & Gabanna sells clothing, shoes, watches and other products.
Instagram's videos and comments have created a huge reaction in China, forcing Dolce & Gabbana to cancel a major show this week. This component highlights the risks that global brands face in promoting their products in the world's second-largest economy.
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