Dull "Dark Phoenix" Trailer takes a huge risk with the X-Men series.



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& # 39; X-Men: Dark Phoenix & # 39;20th century fox

As Logan or dead PoolFox will probably try to sell that (at least in North America), essentially like a Jean Gray melodrama. That's why there is no "X-Men" in the title because this movie is simply called Dark Phoenix. This is (by default) both a superhero movie directed by a woman and another female superhero movie that is a play of the time.

As Wonder Woman (1915) Wonder Woman 1984 (1984) Black Widow (allegedly a prequel to Iron Man) Captain Marvel (a prequel from the 1990s to Iron Man) and DC Films' Super Girl (according to rumors that were established in the 70s), Dark Phoenix (allegedly fixed ten years later apocalypse and so in the 90's) is another superhero drama directed by women that takes place in the past. It's a frankly bizarre coincidence that perhaps shows a reluctance of studio executives to embrace the idea of ​​a female superhero movie in the present, at least until Cathy Yan Birds of prey The film opens in February 2020.

Simon Kinberg and his friends promised that Dark Phoenix is a more grounded and character-driven piece than the last ones X Men the team films, and the first trailer certainly puts the focus on the character and the psychological drama on the superhero show. It may be a laudable intention, but it is a rather dull and low-tech trailer, which looks a lot like the first half of the year. X-Men: The Final Clash.

Moreover, even the so-called intentions represent a huge risk. Yes Dark Phoenix is to sell as a science fiction character drama, so Fox and his friends must assume that the audience has a specific investment in these specific versions of the X-Men. And judging by the domestic box office for X-Men: First class and X-Men: Apocalypse, there is reason to believe that the general public is investing little in these specific cinematic versions of the respective Children of the Atom.

In 2000, the very idea of ​​a live-action X Men The film itself was an event, so it did not really matter to the fans and the general public who played the iconic characters. Certainly, Patrick Stewart was a fancy choice since the early 1990s, but it's not as if Hugh Jackman or Anna Paquin were popular choices for the main characters. Bryan Singer's first film worked well as a drama, with just as much action as a $ 75 million budget. After the film received strong reviews and $ 296 million worldwide, X2: X-Men United got a budget of $ 115 million and a much larger cartoon canvas and was a real breakthrough with a total of $ 215 million worldwide in 2003.

At least through X-Men: The Final Clash ($ 235 million nationally and $ 459 million worldwide in 2006), the attraction of the franchise was the X Men series in town. Whether it's designed as a software restart or as a real prequel, Matthew Vaughn X-Men: First class introduced a new group of actors as iconic characters, with James McAvoy as Professor X, Michael Fassbender as Magneto and Jennifer Lawrence as Mystic. Despite good reviews, the Wolverine-free X Men the prequel only earned $ 354 million worldwide on a $ 160 million budget. So, Fox has brought the band together.

Bryan Singer X-Men: Days of Future Past offered a sequel to X-Men: First class this, via a history of time travel, also brought back the likes of Ian McKellen, Patrick Stewart and Halle Berry. Cue a huge global turnover of 748 million dollars in 2014. But Singer X-Men: Apocalypsewhich was a direct result of First class and Days of the future past, earned only $ 155 million in the country (less than $ 157 million X Men earned in 2000) and $ 544 million worldwide. It was a rare big-budget film that was probably "saved" by China, while the film grossed $ 122 million on the world's largest film market.

Point being, as we have seen since 2011, the new youth distribution X Men are on their own about as much as the original crew. So now we have Dark Phoenix, a movie that sells specifically on the basis of the so-called call of these specific new-wave X Men. They tell the "Dark Phoenix saga", already tried X-Men: The Final Clash, with Jean Gray (Sophie Turner), Cyclops (Tye Sheridan) and Storm (Alexandra Shipp) only featured in the latest film. It's like saying The deadly joke like the very first Batman / Joker movie.

When it's all about McAvoy, Fassbender, Lawrence and the young crew, the national box office will collapse. Yet instead of selling a larger-than-life show, an adventure in space or even (finally) an old school X Men adventure, they sell (via scenes of people with emotional outbursts and painful reactions to the trauma around them) the popular appeal of some potentially unpopular X-Men. Not only do not fans have so much attachment to these versions of iconic characters, but critics and the box office also imply that they may not like them at all.

Does history repeat itself for the third time? If it sounds catastrophic, there is a price to pay for a film as badly received as X-Men: Apocalypse, just as there was a price to pay to offer a great movie as badly received as Batman v Superman. Unlike the 007 franchise or the associated episodic sagas that can start from scratch after a bad payout, these superhero franchises are intrinsically anchored in audiences eager to see these characters on the screen, but also in the specific cinematic interpretations of these characters.

This is an extremely risky strategy, especially when the future of this variation of X Men is at stake. Dark Phoenix implode, it will be all too easy for Walt Disney and Kevin Feige to just drag the slate (except for Ryan Reynolds' Deadpool) and restart the franchise to include it in the MCU. I'll be very interested to see how that goes, or at least if the next trailer (probably in December) offers more shine. Come what, Dark Phoenix, featuring the usual suspects with Jessica Chastain as a villain, opens on February 14, 2019.

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& # 39; X-Men: Dark Phoenix & # 39;20th century fox

As Logan or dead PoolFox will probably try to sell that (at least in North America), essentially like a Jean Gray melodrama. That's why there is no "X-Men" in the title because this movie is simply called Dark Phoenix. This is (by default) both a superhero movie directed by a woman and another female superhero movie that is a play of the time.

As Wonder Woman (1915) Wonder Woman 1984 (1984) Black Widow (allegedly a prequel to Iron Man) Captain Marvel (a prequel from the 1990s to Iron Man) and DC Films' Super Girl (according to rumors that were established in the 70s), Dark Phoenix (allegedly fixed ten years later apocalypse and so in the 90's) is another superhero drama directed by women that takes place in the past. It's a frankly bizarre coincidence that perhaps shows a reluctance of studio executives to embrace the idea of ​​a female superhero movie in the present, at least until Cathy Yan Birds of prey The film opens in February 2020.

Simon Kinberg and his friends promised that Dark Phoenix is a more grounded and character-driven piece than the last ones X Men the team films, and the first trailer certainly puts the focus on the character and the psychological drama on the superhero show. It may be a laudable intention, but it is a rather dull and low-tech trailer, which looks a lot like the first half of the year. X-Men: The Final Clash.

Moreover, even the so-called intentions represent a huge risk. Yes Dark Phoenix is to sell as a science fiction character drama, so Fox and his friends must assume that the audience has a specific investment in these specific versions of the X-Men. And judging by the domestic box office for X-Men: First class and X-Men: Apocalypse, there is reason to believe that the general public is investing little in these specific cinematic versions of the respective Children of the Atom.

In 2000, the very idea of ​​a live-action X Men The film itself was an event, so it did not really matter to the fans and the general public who played the iconic characters. Certainly, Patrick Stewart was a fancy choice since the early 1990s, but it's not as if Hugh Jackman or Anna Paquin were popular choices for the main characters. Bryan Singer's first film worked well as a drama, with just as much action as a $ 75 million budget. After the film received strong reviews and $ 296 million worldwide, X2: X-Men United got a budget of $ 115 million and a much larger cartoon canvas and was a real breakthrough with a total of $ 215 million worldwide in 2003.

At least through X-Men: The Final Clash ($ 235 million nationally and $ 459 million worldwide in 2006), the attraction of the franchise was the X Men series in town. Whether it's designed as a software restart or as a real prequel, Matthew Vaughn X-Men: First class introduced a new group of actors as iconic characters, with James McAvoy as Professor X, Michael Fassbender as Magneto and Jennifer Lawrence as Mystic. Despite good reviews, the Wolverine-free X Men the prequel only earned $ 354 million worldwide on a $ 160 million budget. So, Fox has brought the band together.

Bryan Singer X-Men: Days of Future Past offered a sequel to X-Men: First class this, via a history of time travel, also brought back the likes of Ian McKellen, Patrick Stewart and Halle Berry. Cue a huge global turnover of 748 million dollars in 2014. But Singer X-Men: Apocalypsewhich was a direct result of First class and Days of the future past, earned only $ 155 million in the country (less than $ 157 million X Men earned in 2000) and $ 544 million worldwide. It was a rare big-budget film that was probably "saved" by China, while the film grossed $ 122 million on the world's largest film market.

Point being, as we have seen since 2011, the new youth distribution X Men are on their own about as much as the original crew. So now we have Dark Phoenix, a movie that sells specifically on the basis of the so-called call of these specific new-wave X Men. They tell the "Dark Phoenix saga", already tried X-Men: The Final Clash, with Jean Gray (Sophie Turner), Cyclops (Tye Sheridan) and Storm (Alexandra Shipp) only featured in the latest film. It's like saying The deadly joke like the very first Batman / Joker movie.

When it's all about McAvoy, Fassbender, Lawrence and the young crew, the national box office will collapse. Yet instead of selling a larger-than-life show, an adventure in space or even (finally) an old school X Men adventure, they sell (via scenes of people with emotional outbursts and painful reactions to the trauma around them) the popular appeal of some potentially unpopular X-Men. Not only do not fans have so much attachment to these versions of iconic characters, but critics and the box office also imply that they may not like them at all.

Does history repeat itself for the third time? If it sounds catastrophic, there is a price to pay for a film as badly received as X-Men: Apocalypse, just as there was a price to pay to offer a great movie as badly received as Batman v Superman. Unlike the 007 franchise or the associated episodic sagas that can start from scratch after a bad payout, these superhero franchises are intrinsically anchored in audiences eager to see these characters on the screen, but also in the specific cinematic interpretations of these characters.

This is an extremely risky strategy, especially when the future of this variation of X Men is at stake. Dark Phoenix implode, it will be all too easy for Walt Disney and Kevin Feige to just drag the slate (except for Ryan Reynolds' Deadpool) and restart the franchise to include it in the MCU. I'll be very interested to see how that goes, or at least if the next trailer (probably in December) offers more shine. Come what, Dark Phoenix, featuring the usual suspects with Jessica Chastain as a villain, opens on February 14, 2019.

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