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You can just call him Dunkin now. (AP Photo / Gene J. Puskar)
Dunkin's Donuts is no longer–the full name, that is to say. From now on, he wants to be known as Dunkin & # 39 ;.
It's easy, since we've all called it anyway.
And by choosing the name that consumers were already using, Dunkin could join KFC and NPR to make an easy transition to oneself. (More on them later.)
Monday, Dunkin '(do not forget you need the apostrophe) announced that he was going to drop the Donuts from his name. This has been known since 1950, when the first Dunkin & # 39; Donuts opened in Quincy, Massachusetts.
Dunkin says he wants to make a name out to his customers and that the change will take place officially in January. It's at this moment that his signs, his mugs and his swag will read "Dunkin" rather than "Dunkin" Donuts. Investors seem very happy because the shares of Dunkin's Brands Group Inc. have increased since the news was published.
Of course, the real change for society comes from the fact that it wants to be a competitor of coffee and take Starbucks, with which it fights in many parts of the United States, although Starbucks has a clear advantage around the world .
There are 8,500 Dunkin stores in 41 states and 3,200 in 36 countries. Starbucks, on the other hand, has over 27,000 stores in 75 markets, including approximately 7,500 in the US, not counting grocery stores and other places where you can buy Starbucks.
Although Starbucks is leading the number of stores, Dunkin is beating it in a key area: driving time.
According to QSR magazine, the average visit from a Starbucks reader takes 4.44 minutes. In contrast, the fastest coffee delivery service belongs to Dunkin & # 39; Donuts, which processes orders averaging 2.90 minutes, according to QSR.
And it's definitely a dominant force on its territory, New England. The company started in 1950 in Quincy, Massachusetts, where you can still visit the original Dunkin & Donuts store. It became a franchise operation five years later.
I did not realize Dunkin's influence in the northeast before living in Boston, where I joked that there was a Dunkin 'in every neighborhood. There were none, of course, but there were many of them.
One evening in the fall, I went for some shopping on Route 9 until Framingham and I wanted to have an iced coffee that the New Englanders would even drink. There are two feet of snow on the ground. I spotted a Dunkin & # 39; on the north side of the road and I parked. I joked with the counter clerk hoping to find a Dunkin somewhere in this suburb, knowing that they were everywhere. She pointed and said, "Well, if you had not come here, you could have gone to that on the other side of the road." Indeed, there was another Dunkin & # 39; s south side of Route 9, a twin of the one where I'd stopped.
Now, of course, some people call Dunkin's "DD", which will make them spend time getting used to the new name.
But for many customers, the move to Dunkin will bring back memories of 1991, when Kentucky Fried Chicken changed its name to KFC.
At the time, KFC claimed that its initiative aimed to focus on a healthier diet, in the hope of convincing consumers that it offered more than fried foods. In fact, the Commonwealth of Kentucky declared in 1990 that any company using "Kentucky" on its behalf had to pay a royalty to the state. But KFC, founded four decades earlier, decided not to do it.
Something similar happened in 2010, when the national public radio began to encourage local stations to call it "NPR" (although its legal name remained the national public radio). Eight years ago, the word "radio" became obsolete, as NPR expanded its online presence, adding photos and videos. Now, with so many of its 37.7 million weekly listeners hearing its programs via streaming or home appliances like Amazon Echo, the name "radio" seems more picturesque than functional.
For some Dunkin customers, the elimination of Donuts is of course melancholic. I am not one of them. I am embarrassed to say that it took me years to realize that Dunkin 's Donuts meant the action of dipping a donut (a correct spelling) into a cup of coffee.
We did not eat a lot of donuts while growing up. We were a family of cereals for breakfast. From time to time, we had sweet buns, which the others called Danish pastries and pancakes at weekends, when my father decided to play the chef. So, I do not feel the same loss as others seeing Donuts disappear. I wonder though if Dunkin is ready to enter the coffee market.
I have repeatedly heard the Dunkin coffee described as terrible, and it is certainly weaker than Starbucks. But living on the East Coast, I kind of got used to these giant ice-cold vats, and soon they became a familiar part of the week.
So, if Dunkin can allow customers to move up a gear, KFC and NPR may be able to congratulate themselves.
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You can just call him Dunkin now. (AP Photo / Gene J. Puskar)
Dunkin's Donuts is no longer–the full name, that is to say. From now on, he wants to be known as Dunkin & # 39 ;.
It's easy, since we've all called it anyway.
And by choosing the name that consumers were already using, Dunkin could join KFC and NPR to make an easy transition to oneself. (More on them later.)
Monday, Dunkin '(do not forget you need the apostrophe) announced that he was going to drop the Donuts from his name. This has been known since 1950, when the first Dunkin & # 39; Donuts opened in Quincy, Massachusetts.
Dunkin says he wants to make a name out to his customers and that the change will take place officially in January. It's at this moment that his signs, his mugs and his swag will read "Dunkin" rather than "Dunkin" Donuts. Investors seem very happy because the shares of Dunkin's Brands Group Inc. have increased since the news was published.
Of course, the real change for society comes from the fact that it wants to be a competitor of coffee and take Starbucks, with which it fights in many parts of the United States, although Starbucks has a clear advantage around the world .
There are 8,500 Dunkin stores in 41 states and 3,200 in 36 countries. Starbucks, on the other hand, has over 27,000 stores in 75 markets, including approximately 7,500 in the US, not counting grocery stores and other places where you can buy Starbucks.
Although Starbucks is leading the number of stores, Dunkin is beating it in a key area: driving time.
According to QSR magazine, the average visit from a Starbucks reader takes 4.44 minutes. In contrast, the fastest coffee delivery service belongs to Dunkin & # 39; Donuts, which processes orders averaging 2.90 minutes, according to QSR.
And it's definitely a dominant force on its territory, New England. The company started in 1950 in Quincy, Massachusetts, where you can still visit the original Dunkin & Donuts store. It became a franchise operation five years later.
I did not realize Dunkin's influence in the northeast before living in Boston, where I joked that there was a Dunkin 'in every neighborhood. There were none, of course, but there were many of them.
One evening in the fall, I went for some shopping on Route 9 until Framingham and I wanted to have an iced coffee that the New Englanders would even drink. There are two feet of snow on the ground. I spotted a Dunkin & # 39; on the north side of the road and I parked. I joked with the counter clerk hoping to find a Dunkin somewhere in this suburb, knowing that they were everywhere. She pointed and said, "Well, if you had not come here, you could have gone to that on the other side of the road." Indeed, there was another Dunkin & # 39; s south side of Route 9, a twin of the one where I'd stopped.
Now, of course, some people call Dunkin's "DD", which will make them spend time getting used to the new name.
But for many customers, the move to Dunkin will bring back memories of 1991, when Kentucky Fried Chicken changed its name to KFC.
At the time, KFC claimed that its initiative aimed to focus on a healthier diet, in the hope of convincing consumers that it offered more than fried foods. In fact, the Commonwealth of Kentucky declared in 1990 that any company using "Kentucky" on its behalf had to pay a royalty to the state. But KFC, founded four decades earlier, decided not to do it.
Something similar happened in 2010, when the national public radio began to encourage local stations to call it "NPR" (although its legal name remained the national public radio). Eight years ago, the word "radio" became obsolete, as NPR expanded its online presence, adding photos and videos. Now, with so many of its 37.7 million weekly listeners hearing its programs via streaming or home appliances like Amazon Echo, the name "radio" seems more picturesque than functional.
For some Dunkin customers, the elimination of Donuts is of course melancholic. I am not one of them. I am embarrassed to say that it took me years to realize that Dunkin 's Donuts meant the action of dipping a donut (a correct spelling) into a cup of coffee.
We did not eat a lot of donuts while growing up. We were a family of cereals for breakfast. From time to time, we had sweet buns, which the others called Danish pastries and pancakes at weekends, when my father decided to play the chef. So, I do not feel the same loss as others seeing Donuts disappear. I wonder though if Dunkin is ready to enter the coffee market.
I have repeatedly heard the Dunkin coffee described as terrible, and it is certainly weaker than Starbucks. But living on the East Coast, I kind of got used to these giant ice-cold vats, and soon they became a familiar part of the week.
So, if Dunkin can allow customers to move up a gear, KFC and NPR may be able to congratulate themselves.
