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Six weeks after the giant electric scooter sharing Bird announced his entry into Israel, his biggest rival, Lime, will also arrive in the country.
Lime is looking for a CEO to manage his operations in Israel. In the company's job description, the company plans to embark on a large-scale activity in Israel as part of its global expansion. The trend is on the rise: following the shared electric bicycles, electric scooters already dominate in many cities. The lime, which also offers electric bikes, is already present in 70 North American cities and six cities in Western Europe.
It was recently reported that Lime had signed a cooperation agreement with the Uber taxi company, which participated in Lime's recent $ 335 million financing round, which brought the value of the startup to $ 1.1 billion. dollars. This cooperation will include the rental of Lime scooters through the application of Uber (similar to that of Uber in the framework of the cooperation with JUMP Bikes).
Lime, founded 18 months ago in San Mateo, Calif., Has raised $ 467 million to date, roughly the same amount as Bird, its Los Angeles-based rival.
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An Israeli player, Inokim, is competing with these two giants. Inokim offers a similar service of renting electric scooters in public areas and payment to use.
Bird announced last August that it would begin a pilot project at Tel Aviv University, followed by a gradual expansion to other regions. Similar pilot projects have been conducted by bicycle rental companies sharing campuses, such as the Chinese company Ofo, which has since ceased operations in Israel.
In contrast, China's shared bicycle company, Mobike, continues to grow. Mobike, operated by Car2Go, announced today the extension of its deployment to Ramat Gan. Dozens of its gray-orange bicycles are already scattered in Ramat Gan and many appear in Tel Aviv, although the company is not officially entering Tel Aviv, where Tel-O-Fun is sponsored by the municipality .
The entrance to Mobike in Tel Aviv is through cooperation with companies such as Wix at the Tel Aviv port. Mobike, who started doing business in Israel in May, registered 45,000 users for his service.
Similar to shared bicycles, the use of Bird and Lime electric scooters is done through an application that scans a code and through which the location of an available scooter can be found. In order to reload the scooter, Bird and Lime employ collectors who locate and load the scooters before leaving them at collection points. Scooter collectors in Israel will be paid about 30 NIS per scooter.
The lime, originally called LimeBike, began with the rental of electric bikes and was extended to rent scooters. It divides its rental products into two categories: lime-E (bicycle rental) and lime-S (rental of electric scooters). In its publicity for a CEO on the Israeli market, the company said its goal was to revolutionize mobility in cities and campuses through more environmentally friendly means of transportation and urban users. The announcement also said that the CEO of Israel would be responsible for recruiting a local team and expanding its business.
Posted by Globes [online], Israeli Economic News – www.globes-online.com – September 16, 2018
© Copyright Globes Publisher Itonut (1983) Ltd. 2018
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