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"The house with a clock in its walls"Universal
The non-stop film season of Universal / Comcast Corp. (11 newcomers in 14 weeks) got off to a good start last night, while Eli Roth The house with a clock in its walls earned $ 7.823 million. This includes $ 840k on Thursday morning and compares favorably to Goose bumps ($ 7.3 million in 2015). It's just a bit below Friday's Miss Peregrine's home for private children in 2016. The fantasy directed by Tim Burton costs 110 million dollars and the first Goose bumps cost $ 58 million, while House with a clock in its walls costs only $ 40 million.
Unless it's longer this weekend than these two September horror outings, we can expect a first weekend of over $ 24.75 million. It would be right between Goose bumps ($ 23.6 million) and Miss Peregrine's home for private children ($ 28.8 million) and a very good start for a movie with less IP value than the former and less a brand director than the latter. To be fair, I will bet that part of the appeal, at least among the older ones, has been the curiosity factor to see Eli Roth running a fancy child complying with PG rules.
The trailer with vicious pumpkins worked to assure parents that the movie would not be too grotesque. Jack Black is a viable draw of this kind of film for smaller sets, while Cate Blanchett offers some prestige and some respectability to adults. Both were able to connect the film to social media and conventional talk shows to get the word out. This helps that the movie is good enough (my seven year old and I loved it) and that he plays a near-event movie for kids.
This helped make it the first movie since Walt Disney's Christopher Robin ($ 250,000 on Friday, $ 96 million in total) seven weeks ago. Since then, these are mostly R-rated horror movies (The predator, The nun), PG-13 sprinklers (The meg) and this "kissy face" filled with romcom Rich Asian boobies dominating the charts. Both Rich Asian boobies and The meg are relatively child-friendly, but it was the first "big" film directly launched to children in almost two months. As he looked good, had beloved movie stars and relatively positive critics, the audience arrived.
As the first film of the recently reformed brand Amblin, it is indeed a return to a time when it was the movies of the big child because you did not have fantasies of action of 200 million dollars + PG-13 for everyone. Featuring a remastered version of Michael Jackson's "Thriller" video, both played in this sensibility and offered the film a ton of free press. This is not a bad thing, but there has been a tendency for people to cry the loss of Goonies typing movies and then ignoring or making fun of the likes of Monster Trucks or A.X.L.
And yes, House with a clock in its walls > The goonies. It may even be that … panting … better than The monsters brigade! Oh, and for a rather interesting test on why "Thriller" is one of the best horror movies ever made, go HERE.
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"The house with a clock in its walls"Universal
The non-stop film season of Universal / Comcast Corp. (11 newcomers in 14 weeks) got off to a good start last night, while Eli Roth The house with a clock in its walls earned $ 7.823 million. This includes $ 840k on Thursday morning and compares favorably to Goose bumps ($ 7.3 million in 2015). It's just a bit below Friday's Miss Peregrine's home for private children in 2016. The fantasy directed by Tim Burton costs 110 million dollars and the first Goose bumps cost $ 58 million, while House with a clock in its walls costs only $ 40 million.
Unless it's longer this weekend than these two September horror outings, we can expect a first weekend of over $ 24.75 million. It would be right between Goose bumps ($ 23.6 million) and Miss Peregrine's home for private children ($ 28.8 million) and a very good start for a movie with less IP value than the former and less a brand director than the latter. To be fair, I will bet that part of the appeal, at least among the older ones, has been the curiosity factor to see Eli Roth running a fancy child complying with PG rules.
The trailer with vicious pumpkins worked to assure parents that the movie would not be too grotesque. Jack Black is a viable draw of this kind of film for smaller sets, while Cate Blanchett offers some prestige and some respectability to adults. Both were able to connect the film to social media and conventional talk shows to get the word out. This helps that the movie is good enough (my seven year old and I loved it) and that he plays a near-event movie for kids.
This helped make it the first movie since Walt Disney's Christopher Robin ($ 250,000 on Friday, $ 96 million in total) seven weeks ago. Since then, these are mostly R-rated horror movies (The predator, The nun), PG-13 sprinklers (The meg) and this "kissy face" filled with romcom Rich Asian boobies dominating the charts. Both Rich Asian boobies and The meg are relatively child-friendly, but it was the first "big" film directly launched to children in almost two months. As he looked good, had beloved movie stars and relatively positive critics, the audience arrived.
As the first film of the recently reformed brand Amblin, it is indeed a return to a time when it was the movies of the big child because you did not have fantasies of action of 200 million dollars + PG-13 for everyone. Featuring a remastered version of Michael Jackson's "Thriller" video, both played in this sensibility and offered the film a ton of free press. This is not a bad thing, but there has been a tendency for people to cry the loss of Goonies typing movies and then ignoring or making fun of the likes of Monster Trucks or A.X.L.
And yes, House with a clock in its walls > The goonies. It may even be that … panting … better than The monsters brigade! Oh, and for a rather interesting test on why "Thriller" is one of the best horror movies ever made, go HERE.
