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Elton Brand played for the 76ers from 2008 to 2012 and again during the 2015-16 season, his last as a player. (David Zalubowski / Associated Press)
Bieler
Sports journalist covering national topics, as well as support for coverage of teams in the DC region
The search for a new CEO by the Philadelphia 76ers began with one of the most memorable episodes in recent NBA history, the scandal involving the former president of the operations of the basketball Bryan Colangelo, his wife and several anonymous Twitter accounts The Philadelphia players revealed sensitive information about the team.
Several months later, this search ended with another surprise: Elton Brand, a former Sixers player who retired from the NBA in October 2016 and was treated at the front-office of the team, is now president of the director general.
According to several reports released Thursday by ESPN 's Adrian Wojnarowski, who quoted sources in a report saying that Brand, 39, had "strongly impressed owner and coach Brett Brown in the process". interview, candidates inside and outside the Sixers organization. "
Brown had been monitoring the franchise since Colangelo resigned in June following an investigation by a law firm hired by the team. At the time, the firm said that Colangelo was "reckless and sometimes reckless" in dealing with "sensitive, non-public, club-related information."
The 76ers entrusted Brand with a team in one of the NBA's most enviable situations, with budding superstars Joel Embiid and Ben Simmons, as well as the pay gap and other assets to acquire more top talent. Whether it's related to the turmoil of the front office or not, Philadelphia just spent a summer in which it failed to land an elite agent, and Brand will have to make crucial decisions in personnel. .
The 76ers may have taken into account the potential of the former duke's star and the No. 1 pick in the 1999 repêchage to be a renowned freelance recruiter. Brand, who began his career with the Bulls, had two stints with the 76ers and played for the Clippers, Hawks and Mavericks over a 17-year career.
In addition to Brown, who reaffirmed earlier this week that he does not want the head coach and general manager jobs, Brand will have two 76-man executives who would also have been interviewed for the job, Ned Deputy Director Cohen and the vice president. Marc Eversley player staff. According to Wojnarowski, Jazz's deputy general manager, Justin Zanik, Rockets vice president Gersson Rosas, and Warrior general assistant Larry Harris were also taken into consideration.
In addition, the Sixers would have tried in vain to attract Rockets general manager Daryl Morey in July. This would have been a return to the analytical approach favored by Philadelphia's former general manager Sam Hinkie, a long-time Morey assistant who became famous for his "Trust the Process" mantra while conducting a major project. of reconstruction with the Sixers.
Although the plan essentially asked the team to lose a lot of games for several seasons while accumulating young talent, high draft picks and a salary margin, Hinkie was finally overseen by Jerry Colangelo. 2016. Colangelo then hired his son Bryan, who had been a GM for the Suns and Raptors.
Thus, having evolved to a record number of players, the 76ers have moved on to another archetype of GM, the former player. For his part, Brand has grown rapidly, having been hired in December 2016 as a player development consultant and promoted in August 2017 to GM of the G-League affiliate.
The 2000 NBA rookie and a two – time star, Brand, is expected to be featured in his new role at a press conference Thursday.
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