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CAMDEN, NJ – Mike Muscala was questioned on Saturday about his father's sins.
To his credit, he responded and did his best to respond to his father Bob's tweets, which CEO Elton Brand described as "inappropriate and offensive". Egyptian and African-American mental illness » (see the story).
"I just want to say that I love my father," said Mike Muscala. "He has supported me a lot throughout my life and my career. I do not agree with what he said on social media. I'm against. I'm sorry for the distraction it caused. This is not a reflection of who I am. "
This is not the kind of question that Mike Muscala wanted to answer a few days before the first game of his new team. His father's activity on social media is probably the first thing fans associate with Muscala, at least early in his Sixers career.
Brand and the Sixers could have left Bob Muscala's comments mixed up, hoping to stay in a dark corner of the Internet and never have had light on major media coverage. That would not have been a prudent strategy today, as the Sixers know.
Of course, the team had an unpleasant experience over the summer, involving Twitter burner accounts and a brutal response from the public. The ghost of Bryan Colangelo still hangs in the building.
Their proactive approach makes sense from the perspective of optics – imagine how much worse it might have been if someone had dug up Bob Muscala's tweets at the half-time Mike's Sixers debut. We saw something similar at the MLB All-Star Game this year, when racist and homophobic tweets by Josh Hader, Milwaukee brewers, were discovered.
The big difference is that Hader sent these tweets himself, while Muscala is simply unfortunate enough to be his father's son. However, even if it is unfair, some people will link what the parent of an athlete says to the player, the team, the organization. That's why Brand and Muscala emphasized in their statements that Bob Muscala's tweets had nothing to do with his son's beliefs.
Head Coach Brett Brown echoed this sentiment.
"This comment is an unfortunate and ignorant comment," Brown said. "It does not reflect our purpose. And that does not reflect Mike Muscala's point. "
Unfortunately, there are still unwanted dramas around the Sixers, and there still remains a sensational and bizarre story involving social media that the team faces.
The Sixers, however, had the intelligence to realize the inherent risk of seeing and wanting Bob Muscala's comments.
The team would never have wanted the media to cover the story of the offending tweets of a player's father. But the story of a team that comes up against a problem and that of a player who apologizes for what he did not even say, makes the Sixers look much better than the story. an organization late to react to another social media scandal.
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