Employers compete to attract technology workers | Business



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NEW YORK – When tech giants such as Amazon grow, other companies are not just afraid of losing customers. They are also afraid of hanging on to employees.

Some industries that have defined New York and the Washington, DC area will face increased competition for talent when Amazon moves into its territory, with the intention of recruiting 50,000 workers into the labor market on more restricted decades.

This expansion comes at a time when demand for programmers, mobile application developers, information scientists and cybersecurity is high. Salaries are steadily increasing as companies from banks to retailers look for new technology professionals to expand their online presence and automate their operations. Software developers, particularly in demand, perform many switching jobs every year. Even some banks have relaxed their dress codes to give a more fashionable image.

"The New York market is very competitive," said William Lynch, president of New York fitness technology company Peloton. "It really requires you to be smart in the way you reach the new hiring pipeline."

In the United States, employment in technology has grown by an average of 200,000 new jobs each year since 2010, a trend that is expected to continue for at least the next decade, according to an industry report by Computing Technology Industry. Association, or CompTIA, which analyzes job data and other sources. The figure includes all people employed by high tech companies, as well as high tech professionals from other industries.

In New York, the big banks are among the largest employers of IT professionals. J.P. Morgan Chase employs 50,000 people in the technology sector and hired his first Artificial Intelligence Research Manager in May. Goldman Sachs said that a quarter of its employees hold positions related to engineering. Traditional rivals of the Amazon retail business are striving to expand their online business and develop new technologies to improve their operational efficiency.

But young professionals flock to technology companies, attracted by the idea of ​​changing the way people do everything from home buying to exercise.

"In the past, the traditional career path was financial services, investment banking and consulting. We are now seeing a renewed interest in technology companies, "said Dan Wang, a professor of commerce and sociology at Columbia University.

Amazon will begin recruiting in a few months for its two new headquarters in Long Island City, New York, and Arlington, a suburb of Washington. She is looking for talent to support an empire that has expanded to include cloud computing, advertising, video streaming and television production. The company plans to hire around 25,000 people over several years for each site. The average salary will be about $ 150,000 a year.

The move from Amazon is only the most dramatic example of technology companies developing their presence on the East Coast. Instagram has opened a new office in New York during the summer and plans to hire hundreds of engineers. It looks like Google is looking to add 12,000 additional employees to New York.

Amazon, now 24, will face the burgeoning startup scene in New York, where venture-investing companies are giving young people big roles and the opportunity to create new industries.

This is the kind of talk that potential employees hear from Peloton, who has announced plans to move Monday to a larger headquarters in downtown Manhattan in 2020.

The fitness technology company, which received $ 550 million in additional investment in August, will hire thousands of people in different locations over the next few years, including technology, marketing and sales. said Lynch, president of the company. There are currently nearly 100 open positions in New York.

"We know Amazon and it's amazing for New York. But Google has been here. We have been hiring against Google for a long time, "said Lynch.

The race for talent goes beyond technology workers. According to CompTIA, technology companies employ more than 3.7 million people in support functions such as marketing and finance.

Financial institutions have intensified their recruitment strategies by introducing their businesses as innovation poles for products ranging from mobile applications to AI solutions for fraud reduction. J.P. Morgan announced this year its intention to open a financial technology campus in the Bay Area.

Wang, professor Columbia, said new fashion brands could benefit from partnerships if Amazon ran its New York site to enter the luxury market. But Wang said it could mean a competition for workers from competitors such as Jet.com, owned by Walmart, which offers dozens of jobs to dozens of engineers at its head office located in the New Jersey, on the other side of the Hudson River from New York.

"If I worked at Jet.com, I would be very tempted by Amazon," said Wang.

As technology companies grow, young professionals can be demanding about where they live, which also spurs companies like Amazon into fashionable urban centers.

Based on an analysis of revisions to job postings made on their online professional network, LinkedIn has calculated that 13% of software workers leave their employer for another job each year.

Mathew Calkins, a 25-year-old machine-learning engineer who works for Booz Allen Hamilton in Washington, DC, is moving to New York to work at Google later this year. He saw New York City as a burgeoning technical center, more diverse than many of his counterparts on the west coast.

"I did not want to move to San Francisco and invite all the other engineers to do six numbers," said Calkins.

Mr. Calkins said that recruiters who contact him almost daily on LinkedIn rarely focus on "what's important to me and to a growing number of people in the technology market" – the possibility of having an impact. Instead, employers are touting pay and benefits.

"They all have the same sound," said Calkins.

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