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The Indian edition of the Tinder dating app is testing a new feature that gives women an extra level of control and security before allowing men to start messaging conversations, with the goal of deploying the function to scale World.
The "My Move" feature allows women to choose from their settings that only they can start a conversation with a men's match after both parties have approved each other with Tinder's scan function.
Normally, the application gives both parties a successful match – where both have passed yes on the other photo – the right to express it immediately.
Tinder has been testing the feature in India for several months and plans to broadcast it around the world if the full rollout is successful. Rival dating-app Bumble already allows the female part of a heterosexual match to start conversations.
Dating is still frowned upon in many circles of religiously and ethnically divided Indian society, where arranged marriages remain the norm.
Thousands of cases of sexual violence and rape in India each year have also raised concerns about the safety of women in many parts of the country.
Yet an emerging class of affluent Indian youth in cosmopolitan cities such as Bangalore and Mumbai has become the country's largest market in Asia. The company also claims that it is the most "talkative" globally, users using the in-app messaging feature more than any other country.
Taru Kapoor, managing director of Match Group, owner of Tinder in India, told Reuters that the job was developed in India because of Tinder's need to attract more women.
"We are a platform of mutual respect, consent and choice," she said.
"(Users) can shape their own destiny, connect with people with whom they feel comfortable and at any time, feel in control.Our users have autonomy, especially women have autonomy, to control their experience ".
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