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"Since the publication of this article, we have discovered additional Instagram passwords logs stored in a readable format, and we now estimate that this question has touched millions of Instagram users," he said. says the update.
The original publication revealed passwords stored on Facebook for hundreds of millions of Facebook users and "tens of thousands" of Instagram users as plain text in a database accessible by his staff.
One approach is to announce something late on Friday afternoon after the markets close, so investors have time to digest the news without hurting equities. It's also when news consumers are focusing on weekend flexibilities and as reporters are gearing up for the day. Sometimes a company also holds back the bad news and shares it when a large-scale story, with no connection to it, bursts out and catches everyone's attention.
Facebook told CNN Business that it only recently knew Instagram passwords.
Information dump techniques already exist well before Facebook, and even the Internet.
"It could have worked with printed papers and a story could be forgotten," said Brian Baker, founder of Big Sky Crisis Communications, who has worked with technology companies. "It does not work like that, people who are careful will see the news, and if it is important, they will see it immediately."
Trying to hide bad news can often turn against a business, according to Baker. It could land during a quiet time where nothing happens and be a big story, or it could get journalists to write about a company's custom of trying to bury the news before the holidays . He recommends companies dealing with negative information focus on authenticity, transparency and responsiveness to problems.
For an organization that is already struggling with trust issues, Facebook should try to avoid information burial techniques in general, Baker said.
"I do not think it helps his reputation, I think it makes him more suspicious."
