Facebook bans hundreds of clickbait farms for "unauthenticated behavior coordinated" – TechCrunch



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Facebook announced a relatively small but significant purge of the bad actors of the platform: 810 pages and accounts having "constantly violated our rules against spam and coordinated an inauthentic behavior". It may not seem like much, but it seems that society is wrong. on the disclosure side even if the news is not particularly striking.

As far as Facebook knows, this was not part of a nation-state organized effort or campaign of political interference, much like the previously described Iranian and Russian groups. in these warning messages to the ban. These are pages that use fake account networks and pages to generate traffic to clickbait items for advertising purposes only.

810 can not be much more than just a blast on Facebook's list of fake accounts – there are millions – but the current target of the company is not that of bad actors but coordinate each.

A few hundred accounts working together to do some advertising fraud produce some kind of digital footprint that could look like a few hundred accounts working together to push political discourse or sow discontent. And one can turn quite easily into each other.

There are models of connections, tastes, visits, account creation, etc. Facebook is working hard to identify, at least recently. Although they have designed their network to capture nation-state actors and large-scale operations that have already been discovered, small fry such as these spammers also entangle themselves. Not a bad thing.

"In view of the activity we have seen – and its timetable for the mid-term elections in the United States – we wanted to give some details about the types of behavior that led to this action," wrote the company on his blog.

No doubt they also want to give the impression that there is indeed a cop on the pace. Expect more ads of this type in mid-session, while Facebook strives to show that it works 24 hours a day to keep you, its value product users, safe.

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