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The latest Facebook expansion in the original video is a return to the hot days of reality TV. The social network partners with MTV Studios to launch a "reinvented" version of The real world on its Watch Video tab.
The show will cover the continents, with three seasons specific to each location, centered on filming in the United States, Mexico and Thailand. It is to be co-produced by MTV Studios and Bunim / Murray Productions, the latter being considered a pioneer of reality TV and has contributed to the creation of The real world, rules of the road, and The incredible Kardashian family. The first will take place in the spring of 2019.
This news, announced on the stage of MIPCOM in Cannes (France), is one of the first original programs on Facebook – outside the field of documentary and information – to exist as a traditional cable program. Much of Facebook Watch's programming was therefore focused on information or sport and involved a partnership with existing brands such as CNN, Fox Newsand the MLB. Look first launched in August of last year, and The Wall Street Journal announced in November 2017 that the company was planning to spend up to $ 1 billion in content over the next 12 months. (In contrast, Netflix announced last year that it was planning to spend $ 8 billion on original content in 2018.)
In addition to news and sports programming, most of the original programming on Facebook has been athlete-centered reality television, with programming centered on Shaquille O-Neal, Dwanye Wade and Marshawn Lynch. A handful of animated shows, comedy shows, and some plays complete the company's programming, but none of it has really taken off. A restart of The real world This could be another story because it exploits the brand's appeal of a classic show while using a new twist of format to attract a global audience. In particular, Facebook Watch developed internationally last August and it is clear that this multi-continent approach The real world aims to capitalize on its global audience of more than 2 billion people.
"The real world has made history the world's first reality show and pioneering social experience to the world – and we're excited to restart the show for the public of today – by representing and by amplifying the real life, the real people, the actual places and the real social tensions of each country, "Matthew Henick, Head of Content Planning and Strategy for Facebook, said in a statement.
Of course, some may find it odd that Facebook – a company that is supposed to make a device that's watching you while you're watching TV – has just come back to the fact that its new video chat feature will not be used to target announcements – is helping to restart a show where strangers are constantly being watched and where their conflicts and their incessant romances are transmitted to millions of people. But maybe it's almost here or there.
In addition to The real world, Facebook announcing an international expansion of its interactive game Confetti markets in Europe, the Middle East, Asia and Latin America. He also launches a new show called The most amazing dog in the world, which is described in marketing materials as "a series of interactive global competitions celebrating incredible dogs and their owners around the world".
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