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MENLO PARK, Calif.-
Facebook
Inc.
has deployed new features Thursday designed to facilitate the identification of fake pages, a problem that the head of the operation
Sheryl Sandberg
"The new tools are designed to help people understand what they see on Facebook and who paid for it," said Sandberg, "and is part of the social media giant's push to increase transparency on her website. platform.
The tools will allow users to see all the advertisements that circulate on Facebook, Instagram and Messenger, even if the user is not directly targeted by these advertisements. information on the individual pages, including when they were created and changes the page made in his name.
In the run-up to the mid-term congressional elections, Facebook is under pressure to root out the actors who used his platform in an attempt to sow misinformation before and after the 2016 US presidential election.
When Russian pro-Putin trolls pushed the questions Controversial on Facebook before the 2016 elections, they created accounts that claimed to express the views of the Americans concerned. As part of the mid-term election, Facebook is trying to make it more difficult for bad actors to deploy similar stuff. "By far, the most important action we are taking is to prosecute the fake accounts," said Sandberg. changes.
Facebook over the past year has faced a series of crises over lax social network policies for the way it protects the data of its users. The new tools reflect the company's renewed commitment to transparency, Sandberg said.
"Transparency helps us find and solve problems," said Sandberg. Sandberg added that the company had learned that she was underinvesting in monitoring her platform and that adding transparency could help hold Facebook accountable.
Before the new tool, users could only see ads on Facebook. Now users will be able to dissect the different groups that an ad is intended to access and the messaging on the ad, as well as the website to which the ad points to users.
Facebook announced that it was planning to bring to Brazil advertising tool that shows users information about political ads. The tool is currently online in the United States
Facebook first announced that it was working on some of these changes in April. Facebook is also working on creating an archive of ads related to political and political issues and is promoting reports that will cover the last seven years of content posted on Facebook.
Twitter
Inc.
launched on Thursday its own page that allows people to search for advertisements on Twitter in the past seven days. For US political advertisers, the tool will show how much the parties have paid for the ad and which demographic groups they have targeted.
Writing to Georgia Wells at [email protected]
