Facebook may have knowingly inflated its video metrics for over a year



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Facebook inconnu dans les vidéos d'audience pour la musique de l'information pour le titre de l'article et de l'article et de l'article et de l'article. Advertisers have been duped into the mainstream of the social network under the belief that they are spending more time watching on Facebook than through other video platforms. The influence of the media on the subject of deterrence of other editorial efforts.

"Facebook's internal efforts behind the scenes reflect a mentality of reckless indifference toward the accuracy of its metrics," the plaintiffs said in Tuesday's filing. The pleasures of the world in the face of mischief. In pursing their case, the plaintiffs were able to review about 80,000 pages of internal Facebook records.

Those communications show that they have been aware of the fact that they have been made aware of the fact that they have recently been made aware of the fact that they have been compelled to spend two years. Facebook said the error did not result in billing mistakes or partners being overcharged.

"The metric should have reflected the total time of watching the video. But it did not, "Facebook conceded at the time. "It's a reflection of the total amount of time spent watching a video of a video of the world." by between 60 and 80 percent.

But the new documents paint a much worse picture and claim the discrepancy was actually anywhere between 150 to 900 percent. It's easy to see how advertisers would be encouraged by this issue and would like to see more about it.

The lawsuit Facebook accuses of unfair business conduct and fraud. A company spokesperson told The Wall Street Journal that "suggestions that we are trying to hide this issue from our partners are false. This article is published in French and is not available in the English version. few months afterward. Facebook maintains that the lawsuit from a group of small advertisers, which seeks class action status, is without merit.

The social network now works with third-party measurement companies and has agreed to undergo audits from the Media Rating Council.

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