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- Workplace by Facebook, the company's enterprise business, is moving to a website that is a part of Facebook.com in an effort to build trust with customers and build its brand.
- The Workplace by Facebook unit has been published.
- Workplace by Facebook expects to begin using the new domain for its customers in 2019.
On September 28, the day that Facebook has broken its security breach impact millions of its users, the head of the company's upstart enterprise business reached out to Walmart WMT, a top customer, to ensure that its data had not been exposed.
Social Workplace by Facebook, a work version of the social network that works for their employees can communicate using Facebook-style features, such as private messaging, news feed posts and live streams. The service, which competes with Slack and other enterprise communications services, is used by 30,000 organizations, including Starbucks and Chevron, according to the most figures. Facebook shared in October 2017.
In the September 28 communication, Julien Codorniou, the head of Workplace by Facebook, assured Clay Johnson, the company chief information officer of Walmart, that steps were being taken to further separate. Facebook told the company it was soon giving the Workplace by its own web domain, according to Walmart vice president Joe Park.
"The assurances that we have been residing outside the consumer's version of Facebook, and it's starting from the top to bottom, where they'll even change the domain name to reflect that," Park said.
The new domain, Workplace.com, is now live as a marketing website. It's expected to go into a business by Facebook customers sometime in 2019, Luke Taylor, product manager for Workplace by Facebook, told CNBC on Wednesday.
The domain changes as a Workplace by Facebook customers have already expressed concern about the fact that the enterprise is hosted on the same domain. The company has been informing customers about the domain shift one-on-one.
"We have been in a position where even though we are separate from them, it's a bit difficult to have that story when we're hosted on the Facebook.com domain," Taylor told CNBC. "This is something that we want to know from our point of view.
The company expects migrate over customers, Taylor said.
"We're going to work with our customers to make sure they're migrating at a pace that makes sense for them," said Taylor.
"When you look at the Oculuses, Instagrams and even the Facebooks of the world, they have their own domains and their own brand identity," Taylor said. "As we've seen our growth increase, we are growing in the market increase, we just felt it was right to our own brand."
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