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More than 2.6 billion people use the Facebook app family every month, the company said. These apps include Facebook, WhatsApp, Instagram or Messenger. This figure was up 100 million from last quarter. More than 2 billion people use every day at least one of these applications.
"Our community and our business continue to grow rapidly and now more than 2 billion people use at least one of our services every day," CEO Mark Zuckerberg said in a statement. "We build the best private messaging services and stories, and video and commerce offer tremendous opportunities."
The company has announced a 45% increase in headcount and a 53% increase in costs. More than 92% of its advertising revenue for the quarter came from mobile advertising, up 88% from the previous year.
Last quarter, Facebook had announced that it expected a decline in the growth rate of its turnover at the same level as the high single-digit percentages in the third and fourth quarters of this year because the company has more invested in his product Stories, whose advertising rates are lower, and others. elements such as security and compliance with the European Data Protection Act GDPR.
However, third-quarter profits have not been as slow as expected. The global ARPU has increased by 2% compared to the last quarter. The US and Canadian ARPU also showed signs of growth, up 7% from the previous quarter.
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