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Teenage vaping is on the rise, and the US Food and Drug Administration (FDA) is trying a new tactic in the war against electronic cigarettes: advertising in high school bathrooms.
As part of the FDA's Youth Smoking Prevention Plan, the recently expanded campaign aims to educate nearly 11 million children and adolescents aged 12 to 17 who have used or are willing to try electronic cigarettes and flavored tobacco products. The agency launched for the first time its "The Real Cost" campaign in 2014 and this 2018 initiative is what the FDA calls a "full e-cigarette prevention campaign". The preventative education campaign will reach youth via social media and ads in schools nationwide. "The real cost" is an effort of nearly $ 60 million financed by fees collected from the tobacco industry.
Earlier this month, the FDA said that teenage vaping had reached "epidemic proportions" and that the agency would take "a historic step" against companies such as Juul, which produce electronic cigarettes and products. flavored tobacco. so many teenagers use e-cigs.
In April, a cohort of US Senators specifically named Juul and his dangers in letters addressed to the company and the FDA, in which congressional leaders wrote that Juul and his flavored pods all the new generation of children at risk of nicotine addiction and other health consequences. Each pod of Juul contains about 200 puffs, as much nicotine as a pack of cigarettes.
A recent study also showed that in addition to smoking, one in 11 teenagers used marijuana with the help of electronic cigarettes.
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