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Nothing makes a product more personal than adding individual keys even before you take it out of the store. At the opening, Nike NYC offers not one, but two creative studios. Another complete customization wing is The Arena, which embodies the pioneering spirit of Nike and offers a host of laces, fabrics, decals and more to embellish a wide selection of constantly refreshed footwear, such as the new Noise collection. Canceling.
Of course, Nike's personalization philosophy always starts with its shoes. On the fourth floor, explore the Sneaker Lab and discover the largest concentration of Nike shoes in the world, from state-of-the-art silhouettes to instantly recognizable classics.
Customization can also be common. The collaboration is at the fingertips of the customer with the highest level of the store, the Nike Expert Studio, a personalized service model that local Nike members can book in-store and on the Nike app. Whether preparing for a marathon or finding the right fit for a winter in New York, NikePlus members can pair with a Nike expert to find the right item, then work together to create a personal overview of the world. Fully furnished customization station located on the same floor.
A broader DIY concept applies to the very space of Nike NYC: and if whole floors could change at any time? Example: the arena tiles can be refitted to accommodate new spaces and configurations. As the selection evolves, the layout of the store can also evolve, making the House of Innovation 000 a customizable store in every sense of the word.
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