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Imagine: it's the year 1998. The discmans are fashionable, the iPhones are no longer that a bright future in the brain of Steve Jobs, and one of its rooms is covered with posters glued of Britney Spears, Spice Girls and Backstreet Boys. You seem nostalgic? It's a near future: Today it was announced that the Backstreet Boys would begin their biggest stadium tour in 18 years. Entitled The 2019 DNA World Tour, this 43-day series will cover Europe and North America (it will begin in May) and promise to present both their classic hits –I want it Wayyyy– as well as songs from their new album, DNA, which drops in January.
The news of the tour follows an eventful week of pop returns from the 1990s. Earlier this month, the Spice Girls also announced that they would meet next year for a short UK tour. (without Posh Spice, who, unfortunately, is too busy managing his fashion brand). Could the appetite for simpler music perhaps indicate an escape mentality given, for example, our difficult political climate today? Or do today's pop bands – Taylor, Justin, Ariana – fail to bring some magic that could only be captured two decades ago? Whatever the reason, it's undeniable that the thirst for pop hits from the 90s has spread like wildfire this year. (Today's cool children, like Charli XCX and Troye Sivan, have even released a single titled "1999" together, in the honor of the beloved era.)
Other recent moments of the revival of the 90s: in Las Vegas, Spears continues to be one of the highest paid artists in the city. alreadyand will return with her new Domination residence next year, after four years of residency Piece of Me. Gwen Stefani, of No Doubt, is also staying in residence in Vegas. As for the next big comeback, could that be the main competitors of Backstreet Boys, NSync? Or maybe it will be the worm of the ear, Ace of Base, or even the Hanson brothers. Only time will tell – but one thing is certain, the demand is there.
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