For new AT & T wireless customers, DirecTV Now's price will increase by $ 15 per month | AT & T



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But the switch from pay-TV to streaming has been a challenge. AT & T's DirecTV is now competing on a very busy ground with players such as Dish's Sling TV and Hulu. In addition, the recent number of subscribers indicates that the growth of streaming services can stabilize.

AT & T added only 49,000 followers to DirecTV Now last quarter, compared with 342,000 in the previous three months. Dish's Sling TV added 26,000 new subscribers in the third quarter, up from 41,000 in the previous three months and 91,000 in the previous three months.

John Donovan, CEO of AT & T Communications, said in a recent call for results that customers "were looking for programs seasonally" and "went from one promotion to another and that the company was looking for something. industry between us, Hulu Live and YouTube TV "was really evolving.

YouTube and Hulu's live television services have performed better in recent months. According to estimates by Vijay Jayant, an analyst at Evercore ISI, YouTube TV has added about 100,000 customers in the past two quarters, after having recorded 125,000 in the first quarter of this year. Hulu's live television service attracted 175,000 new viewers in the last quarter, after hiring 200,000 over the last two quarters, he said.

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