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Forty-two percent – that's the number of eligible voters in the United States who do not generally vote.
It's a figure that Frank Ocean wants to change. On Tuesday, the notoriously lonely singer unexpectedly announced that he was offering free products in four major US cities – including Miami – to anyone who could prove he had voted.
In Miami, Ocean's Pop-up is located at 84 NE 39th St., in the Design District. His shirts and stickers carry the figure "42%," the "largest political group calling in America". Volunteers on the site started with 1,000 shirts, most of which had been removed by Tuesday afternoon.
"We really want to encourage civic engagement at this time," said James Andrews, 23, a senior organizer in Miami. "It's important, especially for 18-24 year olds, to go out and vote."
Andrews said the organizers were not officially affiliated with any political group, but Ocean's promotional material indicates that he chose Miami to support Andrew Gillum, who would be Florida's first black governor he was elected.
Ocean also sent three boxes of jerseys to March for Our Lives organizers and the family of Joaquin Oliver, an 18-year-old Ocean fan who was shot dead at Marjory Stoneman Douglas High in Parkland last February.
Jeffrey Caceres, 18, said he had been briefed through the intermediary of Joel Franco, a young Miamian closely followed by Twitter. Caceres said the tweet had pushed him to go to the polls a few hours earlier, although he planned to vote anyway.
"It caught my attention. J & # 39; s going [vote] last second, but then he told me about it, so scream at Joel, he said.
DEVELOP
Volunteers at the Frank Ocean pop-up in the Miami Design District
Picture of Jessica Lipscomb
DEVELOP
Merch at the Frank Ocean pop-up in the Miami Design District
Picture of Jessica Lipscomb
Mariann Miguel, 20, also learned about Franco's existence. "I like her approach," she said. "It just informs young people and it stays fairly neutral, which is very important in these times."
Miguel, a politically engaged Ocean fan for years, said she was thrilled to grab one of the t-shirts, not only because of Ocean, but also because of what his gift represents. "It's a good cause," she said, "because in the future, someone will ask," Hey, where did you get that shirt? "And I will say," I voted. "
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