From vans to Heron Preston, NASA is everywhere in fashion – Quartzy

As a child preparing for the space camp, you can, if you wish, don in the morning technical trousers of the New York designer Heron Preston, NASA's t-shirt, by associating it with a NASA's t-shirt from Urban Outfitters, and maybe add a Letterman Coach Jacket with a NASA patch if you took one last year. Or, assuming you missed the jackets, you could opt for a NASA parka from Heron Preston. Be careful, this parka will cost you $ 1,878 and the pants $ 1,265.

You will always need shoes, of course, but do not worry: Vans publishes its new collection "Space Voyager" tomorrow (November 2nd). The teen-aged skateboard brand will launch classic styles, including Old Skool and Sk8-Hi, as well as clothing and accessories, designed with NASA-branded themes and space.

According to Vans, it commemorates the 60th anniversary of NASA, but for at least two years, the borrowing of NASA logos has become a trend. The famous "meatballs" and "worms" of the space agency – the first being "NASA" above a blue sphere and the last just the acronym of wavy typography – seem to be caught in the floods of logo-philia and nostalgia. on fashion, sweeping out disparate items like old group t-shirts, Fila's big sneakers and the flaming headline of Thrasher bible skateboarding.

"The collection is very nostalgic," said Racked last year, the creative director of Coach, Stuart Vevers, who designed the limited collection dating back to the space age and incorporating the NASA logo. "There is something in the time of the space program that only gives that sense of possibility."

Vans and Preston are inspired by NASA's original space suits – as illustrated by the Mercury Project, NASA's first major company in the late 1950s and early 1960s – which is a part of the current reuse of uniforms and utility items.

As Racked pointed out, anyone is free to use NASA logos. They just have to clear the drawings with NASA.

"We do not discriminate," says Bert Ulrich of NASA's communications office. "Everyone, from Walmart to Target via H & M, from Heron Preston to Vans, everyone can apply. And then we examine it and make sure the identities are used correctly. We work with merchandisers and designers. "

The merchandising guidelines, posted online, include regulations such as:

The logos and other trademarks or brands of the product / distributor must be separate from NASA materials used as decoration on the product, and may only be used on labels, shoe soles and other areas of the product. product where the brand of the product usually appears. For example, in the case of a t-shirt with the NASA badge as a decoration on the front of the t-shirt, the logo of the company that manufactures it may appear simply on the collar label. label at the hem, on the sleeve, or any other typical place of the brand of the company; However, the logos or brands of the company will not be placed near NASA's insignia, nor at a place likely to hinder the decoration of NASA's badge on the front of the shirt.

NASA, notes Ulrich, does not make money when a brand uses one of its logos. "It's a government logo," he says. "This is not a brand of a private company, so we are not asking for any compensation for it."