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Another women's magazine is moving away from the print media.
Condé Nast, the publisher of glossy and aesthetically rich magazines like Vogue, Vanity Fair and The New Yorker, announced Tuesday that he was ending the print publication of Glamor.
Two movements prefigured the change. Last year, Condé Nast reduced the frequency of Glamor to 11 issues a year, up from 12 today. In January, the company installed a digital journalist, Samantha Barry, as the magazine's new editor.
Although Glamor's paying subscriber base has remained stable over the last three years at around 2.2 million, Barry said it was time for the publication to detach from the print page.
"It's my plan, because it makes sense," said Ms Barry, former Executive Producer for Social and Emerging Media at CNN Worldwide, in an interview. "That's where the audiences are and our growth. This monthly program, aimed at a glamorous audience, no longer makes sense. "
The editor added that the magazine could still print occasional print issues based on its annual Women of the Year award or topics such as power and money. Online access to Glamor will remain free for the moment. it has not been determined how special print numbers will be available
Ms. Barry, 37, was the editorial director at Glamor after Cindi Leive ran the magazine for 16 years. She seemed to be referring to her digital future shortly after accepting the position, when she declared in interview with the New York Times, "Glamor is a brand – it's not just a magazine."
In a statement, Anna Wintour, editor-in-chief of Vogue and Artistic Director of Condé Nast, called Ms. Barry "a factor of change – the incarnation of the modern Glamor woman."
"I'm excited about her plan for Glamor's future," said Wintour. "She will join loyal readers of the title on the digital and social platforms they use the most, while using the power of print to highlight highlights such as Women of the Year."
Glamor's digital audience has grown since Barry took the helm. The number of unique viewers of the magazine has increased by 12%, reaching 6.3 million. The number of subscribers to Glamor's YouTube channel has increased by more than 110%, to around 1.6 million.
Glamor, founded in 1939 by Condé Montrose Nast himself as Glamor of Hollywood, is not the first women's magazine to shy away from the print media. Last year, Condé Nast ended the regular print editions of Teen Vogue and Self, and Hearst Magazines recently announced that it would cease publishing Seventeen as a bimonthly. All three plan to publish occasional special print numbers.
The end of Glamor as a regular print publication is part of a general tightening of the belt at Conde Nast, a company renowned for its lavish offices and generous pay, while its publications were so full of ads that readers had hard to find the items. .
The publisher lost more than $ 120 million last year and searched for buyers for three of its magazines, Brides, Golf Digest and W. He also consolidated his research and photography departments and hired six of his 23 floors at its headquarters located at 1 World Trade Center in Lower Manhattan.
Pamela Drucker Mann, Chief Marketing Officer for Condé Nast, said Glamor's disappearance from newsstands should not be considered a failure.
"It's not like another magazine that will not do it," said Dr. Drucker Mann. "It's about the evolution of a brand and what it means, not only to redefine itself and grow, but also to break free and have that ability not only to continue, but also to be more successful than ever. "
The latest print issue of Glamor, regularly published, the January issue, is scheduled to arrive at newsstands on November 27.
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