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Updated 11:06, Thursday, June 28, 2018
Toys R Us closes its last American stores Friday, the end of a well-known chain of generations of children and parents for his sprawling colorful logo shops and Geoffrey's mascot the giraffe
But many children who happily sang the jingle "I do not want to grow up, I'm a child of Toys R Us" grew up in busy parents who found online shopping more convenient. The company, which also owned Babies R Us, was crippled by $ 5 billion debt after a debt buyback that prevented it from investing and keeping up.
More than 30,000 workers will be looking for work. Toys R Us' problems have also shaken some big toy manufacturers like Mattel and Hasbro.
There were more than two dozen Toys R Us stores in the Bay Area with the great location of Emeryville, San Rafael and another in San Jose. the first wave of closures in April. Other places have quietly been liquidated since.
Customers who were still dedicated will look elsewhere. Retailers like Walmart and Target are expanding their toy aisles to fill the hole, while Party City is opening 50 pop-up toy stores this fall.
Toys R Us filed for the reorganization of Chapter 11 last fall and is committed to staying open. Poor sales during the holiday season as customers and vendors have moved away. In January, he announced his intention to close about 180 stores, but in March he announced that he would liquidate the rest of the more than 700 stores
The name and the mascot of Toys R Us will disappear forever ? An auction for the company name, baby shower register and various trademarks is scheduled for late July. Geoffrey the Giraffe's 16-foot tall statue that greeted visitors at Toys R Us' headquarters in Wayne, New Jersey will be transferred to a state children's hospital.
Many long-time employees were hoping to retire "I'm never going to have a job like Toys R Us," said Patty Van Fossan, a 54-year-old employee of Boardroom, Ohio, who was part of a group of workers during protests in New York. , fight for the break that they believe that they are due. "It was the best job I had, I was surrounded by kids."
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