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Google offers legislation that allows consumers to access and delete certain personal information provided to businesses.
The data protection giant's proposal, published on the Keith Enright blog on September 24, would require data collection companies and organizations to be "transparent about the types of personal information collected, and how they use it or disclose it.
The company supports "full" privacy legislation and recommends that organizations "make reasonable efforts to ensure that personal information is accurate, complete and up-to-date as long as it is maintained", as proposed.
Google's recommendations are inspired by growing law enforcement pressure on online businesses to strengthen data protection and consumer privacy. Enright, who recently served as CPO, is scheduled to testify at a confidentiality hearing on Sept. 26 by the Senate Foreign Trade Committee. It will also feature appearances from leaders of other technology companies including AT & T, Apple Inc. and Amazon.com Inc. and Twitter Inc.
The release of Google's Privacy Policy follows recent lobbying initiatives, including BSA | The Software Alliance, the Internet Association and the American Chamber of Commerce. Over the past few weeks, everyone has come up with a number of proposals before the Senate Trade Committee hearing.
Google's recommendations would apply to data protection legislation in the United States and other countries, a Google spokesman told Bloomberg Law.
Enright states that its proposal is based on "established privacy frameworks" and on the company's work to comply with global data protection laws.
Google has also called for the development of data protection laws to prevent cross-border data transfers or harm to small businesses.
"Small businesses should not have to worry about foreign regulators just because some people from another country are browsing their website or using their service," the company said in its proposal.
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