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Actress Gwyneth Paltrow, here in a 2015 file photo, said that her company wanted to settle the case "quickly and amicably."
(Craig Barritt / Getty Images for Fast Company)
Gwyneth Paltrow's lifestyle company, Goop, agreed to pay a transaction after being accused of making unscientific claims against three of its products.
According to Goop, its $ 66 Egg Jade can help balance hormones, regulate menstrual cycles and increase bladder control when it is inserted vaginally. However, 10 California Food, Drug and Medical Device Task Force prosecutors said in their lawsuit that Goop's claims "were not supported by competent and reliable science."
Goop agreed to pay the settlement of $ 145,000, but told SFGate in a statement: "Although Goop thinks there is a sincere disagreement on these claims, the company wanted to settle this case quickly and amicably" .
Santa Clara District Attorney Jeff Rosen said in a press release, "We will vigilantly protect consumers against companies that promise health benefits without the support of good scientific … or scientific knowledge.
The other two products involved were Goop's $ 55 pink quartz eggs and their $ 22 blended essence blend. Customers who purchased the products between January 12, 2017 and August 31, 2017 will be refunded.
The decision also prevents Goop from making "claims regarding the effectiveness or effects of any of its products without possessing competent and reliable scientific evidence that supports the claims".
Last year, the Paltrow Wellness Society received the "Rusty Razor" award for being "the best" in promoting "pseudo-scientific sense". The company has long been criticized for promoting "health benefits" without scientific evidence.
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