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It's still a beautiful day for a Guinness, and now, for the first time in over 60 years, it's a good time to open a brewery in the United States. Nathan Rousseau Smith has history.
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The Guinness Open Gate Brewery & Barrel House, located just south of Baltimore, is scheduled to open to the public on August 3, 2018. (Photo: Guinness) [19659006] Guinness is about to open a new brewery – here in the United States

The Irish producer of the famous chocolate dry dough will open the Guinness Open Gate Brewery & Barrel House on August 3rd. Baltimore, the first American Guinness brewery has operated in over 63 years.

The new brewery will not make the most famous Guinness Guinness Draft Stout and Guinness Extra Stout beers. to be imported. But Relay's brewery in Maryland, just southwest of Baltimore, will produce Guinness Blonde American Lager, currently manufactured at City Brewing in Latrobe, Pennsylvania. Also on tap: experimental beers and aged beers in barrels.

The core of the brewery's mission is to allow Guinness to become a more important part of the American brewing industry, to have a place of innovation and creativity for Guinness. States, "said Ryan Wagner, Guinness brand ambassador to the Maryland website.

The site is suitable for barrel aging of beers – a trend long practiced by American brewers – such as the Maryland Distilling Company, a post-prohibition distiller opened in 1933, where Lord Calvert Whiskey was manufactured

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(Photo: Ilya S. Savenok / Getty Images for Guinness)

global alcohol giant, Diageo, acquired the site in 2001 when he bought Seagram. Diageo also owns Harp beer, Johnny Walker, Tanqueray, Ketel One, Captain Morgan, Don Julio and other spirits. The company was formed in 1997 by the merger of Guinness with Grand Metropolitan, which at one time owned Burger King and Pillsbury.

Guinness, which was founded in 1759 and announced the new brewery in January 2017, manufactures 49 countries' beer, but has not owned a brewery in the United States since that time. he operated one in Long Island City, New York, from 1949 to 1954.

His establishment of an American beer head to exploit the impetus of craft beer differs in strategy from that of the mega-brewer Anheuser-Busch. Its parent company, AB InBev, has purchased a portfolio of craft brewers over the last seven years, including Goose Island Beer Co., which has a large consumer base for its stems from the brewed Bourbon County brand.

Craft beer sales continued to increase and increased by about 8% in 2017. Overall, small independent brewers accounted for about 23% of the beer market in the United States. More than $ 111 billion

. Josh Noel, beer writer at the Chicago Tribune and author of Barrout-Aged Stout and Selling, explains that an American brewery is part of the big brewers' strategies to attract consumers with destinations based on location, including taprooms. Out: Goose Island, Anheuser-Busch, and How craft beer became a big deal .

"It's like what the craft beer revolution has produced." Consumers no longer want to drink anonymous brands. They want an experience, "said Noel. "Guinness and Diageo stood out: the Guinness brand is obviously an extremely important brand for them in the United States, but there can only be Guinness everywhere: you need a Guinness experience."

Photos of the Guinness Factory near Baltimore, Md., June 27, 2018. (Photo: Larry French, Getty Images for Guinness)

The brewing team at the new Guinness site is already brewing beer and aging a few beers in barrels. Popular Guinness beers, some of which are shipped from Ireland, are already on sale at The Test Taproom, which Guinness opened in October at the Maryland brewery site.

Experimental beers are also brewed on site, such as milk and coffee. stout, cherry stout, pale India, pale rye, American wheat beer and aged Belgian beer in barrels.

In the brewery there is a large pot where visitors can come to taste the beers and go on guided or self-guided hikes. . Experimental beers that resonate best with consumers can become regional or national beers, says Wagner. "We are going to look for beers that are successful in the taproom and which we believe have the capacity to be increased," he said.

The cost of the project, which includes a packing and storage operation, is about $ 80 million. Guinness will employ 200 people on the site, which also includes a 270-seat restaurant, whose opening is scheduled for the month of August.

Guinness brewers have an admirable pedigree: brewer Peter Wiens helped Stone Brewing Co. establish his brewery in Richmond in Virginia; Hollie Stephenson, who had worked with Wiens before becoming Brewmaster at Highland Brewing in Asheville, North Carolina; and Sean Brennan, who was head of production at Northern United Brewing Co., Dexter, Michigan

Despite the talent of Guinness brewers In Dublin, "brewers here in the United States are pushing envelopes further and faster than any industry," said Wagner. "If you are trying to be part of the American craft beer industry, it's hard to do it from an ocean."

More money: George Clooney, Ryan Reynolds Follow the USA Mike Snider on Twitter: @MikeSnider

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