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British Airways used to boast of "we will take better care of you", but it has not taken enough care of its customer data.
Hackers stole the credit card and contact details of 380,000 British Airways customers, the owner of the airline IAG (icagy) said on Thursday. The data came from customers who made purchases between 22:58 BST (17:58 ET) 21 August and 21:45 BST 5 September.
British Airways claims that its website and mobile application have returned to normal and that they are contacting the affected customers. In the meantime, this encourages customers to contact their banks and credit card issuers.
Customers' travel and passport information remains safe, the airline said in a statement.
One-third detected an "unusual activity" and notified reports from British Airways and Gizmodo, so there could be an independent report on the details in the future.
The airline has already suffered from technological problems that forced it to cancel flights in May and again in August this year, which had an impact on IAG's share price. This month's data breach did not affect scheduled flights.
Alex Cruz, President and CEO of British Airways, said: "We are deeply sorry for the disruption this criminal activity has caused. We take the data protection of our customers very seriously.
If European data regulators decide that the airline does not take customer data protection seriously enough, they could impose a fine of up to 4% of annual turnover under the recent data protection rules.
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