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Points to remember:
- Thanksgiving Day is the fastest growing online shopping day.
- Cyber Monday is expected to set a new record for online shopping in the United States with an estimated $ 7.8 billion.
- Consumers spent more orders on Black Friday for the first time than on desktops.
- This Friday was the first day of net sales of more than 2.1 billion smartphones.
- Consumers buy more items – and more expensive items – online on Black Friday: average order value set a new record at $ 146.
We left: the 2018 holiday season is officially launched. Online retailers generate sales of nearly $ 10 billion in the first two days of this year, which should be particularly good for retailers.
The Adobe software maker has determined that US consumers spent $ 6.2 billion online on Black Friday, exceeding the $ 5.9 billion it estimated. This is also up from $ 5 billion in sales on Black Friday 2017.
The most popular products for Black Friday buyers this year include laptops and streaming devices, as well as God of War and Let's Go Pikachu video games and toys like L.O.L. Surprise, Fingerlings and Baby Alive, according to Adobe's research.
This $ 6.2 billion is in addition to the $ 3.7 billion that American consumers spent online for Thanksgiving. This is higher than the $ 3.4 billion estimated by Adobe before the holidays and the $ 2.9 billion spent on Thanksgiving 2017.
Similar to Black Friday, Thanksgiving customers were after the Nintendo Switch video game console, the Red Dead Redemption 2 video game, Beats headphones and toys like Hot Wheels and HatchiBabies.
A study by Salesforce software maker showed that consumers were shopping online all week, shopping reaching their peak after Thanksgiving dinner, while mobile usage was starting to increase after 4pm in each time zone and reached its maximum between 8pm and 8pm. and 10 hours What could be when tryptophan came into action?
Adobe also found that consumers were eager to shop earlier this year.
"For the first time, Thanksgiving Day online prices were as low as those of Black Friday. Consumers took advantage of these record-breaking deals, making Thanksgiving Day the fastest-growing online shopping day, with growth of 28%. [year over year], "Said a representative in an email.
Salesforce did not provide expense figures, but Salesforce reported that digital revenue generated by Thanksgiving had increased 18% over the previous year – and that customers had 54% of orders placed on their phones, going beyond the office for the first time. Mobile searches surpassed computer searches in 2015, so it's apparently taken more than three years for consumers to become familiar with the transactions on their phones.
Still, their transactions are as follows: Adobe discovers the Black Friday 2018 was the first day in its history to generate more than $ 2.1 billion in sales on smartphones. More than a third of Black Friday 's online sales were made on smartphones, compared to 29.1% for Black Friday last year. Adobe has also found that consumers are becoming more comfortable buying more online and buying more expensive items online, as an average order value. set a new black Friday record at $ 146.
In addition, Adobe discovered that collection and click orders increased by 73% between Thursday and Friday.
In addition, Salesforce saw a 41% increase in retail traffic generated by social media, highlighting its potential as a channel for product discovery. And it was discovered that the most fashionable brands were the Vizio and Nintendo electronics companies, as well as Starbucks (perhaps because early morning bargains hunters need retaliation).
And, perhaps a surprise here, the most talked about retailers are Walmart, Amazon and eBay, according to Salesforce.
High consumer confidence
These two-day totals mean we're already almost halfway to Adobe's estimated $ 23.4 billion for the long shopping weekend at three days left. (In 2017, Thanksgiving weekend buyers spent $ 19 billion.)
For its part, the National Retail Federation (NRF) expects global retail sales of holidays – defined as online and in-store sales in November and December – to increase by 4.3% to 4%. , 8% over the holiday season, generating a total of $ 717.5 billion to $ 720.9 billion. This represents an increase of $ 687.8 billion in 2017, according to NRF figures.
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