Here's what Amazon does for Black Friday – The Motley Fool

The day after Thanksgiving has long been one of America's favorite purchases, and a growing share of these purchases is moving towards digital. Online sales in 2017 hit record highs as US buyers made $ 7.9 billion in digital purchases on Thanksgiving and Black Friday, up 17.9% from 2016.

One of the main beneficiaries of this trend is the e-commerce leader. Amazon.com (NASDAQ: AMZN). Typically, the all-store librarian is looking to take advantage of his advantage by extending his Black Friday offerings to a whole week. Amazon's Seven Days of Black Friday offerings officially kicked off on Friday, November 16th, and will run until November 23rd. Here's a preview of what Amazon is booking for buyers.

Source of the image: Getty Images.

Free shipping for all

As part of one of the biggest transactions of the season, Amazon has announced the extension of free shipping to all its customers without a minimum of purchase. This is usually a benefit to Premium customers and those who spend at least $ 25 on their orders. The promotion of shipments began on November 5 and will run "for a limited time", although Amazon has not revealed the date on which the transaction ends. The offer applies to "hundreds of millions of articles – the largest selection of free shipping products in the country," Amazon said in a press release.

Amazon R Toys?

Amazon is looking to fill the void left by the disappearance of its latest big-box retailer, Toys R Us. In a press release, the company revealed that customers could save up to 40% on some big-name retailers. Toy industry, especially Mattel Barbie brands, Hot Wheels and Fisher-Price. Amazon also offers 30% off a selection of strategy games and adult board games. Squeezing on the most popular movie of the year, the company is offering a 30% discount on the LittleBits Avengers Hero Inventor Kit.

Electronic

Buyers have long looked to Amazon for the best deals in electronics, and the company offers them a lot. HDTVs are a hot topic this year and there are plenty of opportunities:

Amazon also has a host of other Samsung QLED TVs, Samsung series NU8 TVs and LG Smart TV 4K, all for 15% off the normal price.

Significant additional savings can be found on some Chromebooks, Acer gaming laptops, Dell monitors, and HP printers.

Source of the image: Amazon.

Amazon branded devices

The company has earmarked some of its best savings on its most popular Amazon-branded devices, such as its Alexa-compatible Echo smart speakers, with offers available at different times and dates during the sales period.

• The second-generation Echo smart speaker is priced at $ 69, saving $ 30.99. The discount increases to $ 80 when you buy two at $ 119.98.

• Buyers can get the brand new Echo Dot, the mini version of the smart speaker, priced at $ 24: more than half the retail price.

• Echo Plus, second generation, with its integrated smart home hub, is on sale for $ 109.99, a savings of $ 40.

• The all-new Echo Show smart speaker with display screen sells for $ 179.99, a savings of $ 50. Customers who buy two for $ 339.98 can save $ 120.

• Buyers can add a smart plug, which normally costs $ 24.99, to any Echo device for only $ 5.

The company also offers various offers on its Fire tablets, its Blink camera system and its video doorbell.

Amazon has significant savings in a variety of other categories – too many to cover here – including fashion, household and household goods, smart home products and games. Check out his press release for more details.

The fine print

It is important to remember that these offers will be available at different times, on different days, and that not all items will be on sale at the same time. This is the way Amazon asks customers to check in early and often during the holiday season. In addition, some offers will be for a limited time and until stocks run out.

Amazon also stated that Premium members would get exclusive advance access to certain Amazon device offers by making purchases from Alexa: "Starting November 17 at 9:00 pm Pacific Time. [Pacific Time] Until 21 November at 21:00 local time, ask Alexa: "Alexa, what are my offers" or visit amazon.com/voiceshopping. "

As in the past, buyers will find some of the best deals of the season on Amazon, but it will take a little more effort to exploit them. Amazon suggests downloading its app and signing up to receive notifications regarding specific items on your wish list.

Good hunt!

John Mackey, CEO of Whole Foods Market, a subsidiary of Amazon, is a board member of The Motley Fool. Danny Vena holds shares in Amazon and Mattel. The Motley Fool owns shares and recommends Amazon. Motley Fool has a disclosure policy.