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Target (NYSE: TGT) pulls all stops this holiday season.
The big-box chain known for its cheap and chic style is entering the holiday season with more momentum than it has done for over 10 years. In the third quarter, same-store sales increased 5.1% and digital sales jumped 49%, as the company's strategy has a positive impact on online and in-store customers. Management also stated that it gained market share in the top five merchandising categories.
Even before the holiday season, Target played a major role in online shopping by offering a free two-day shipping on hundreds of thousands of items without minimum order or membership fees from November 1 to December 22nd. Amazon.com do the same, by waiving his normal minimum order fee of $ 25 for non-privileged members. Amazon, however, does not offer shipping within two days, but said orders would arrive in five to eight days.
Target has also been deployed in a refurbished toy department to gain market share following the bankruptcy of Toys "R" Us. The retailer has opened 250,000 square feet of new space in 500 toy stores, offering interactive experiences such as dating characters among children's favorite shows and games, and adding 2,500 new exclusive toys. The company has also redeveloped its toy department in 100 stores, including a 3-foot Lego slide and an interactive activity wall.
Beyond these initiatives, Target has big plans for the Black Friday weekend.
Source of the image: target.
Black Friday bonanza
Target has offered sales before Black Friday November 18 to 21, in-store and online, including:
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Additional 15% on TVs on November 18th only.
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$ 100 off Xbox One X.
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Save $ 100 on the PlayStation4 1T Spider-Man package. Includes a console, a controller and the game. It's the same price you'll see on Black Friday.
- A $ 300 Target Gift Card with the purchase of a Samsung Galaxy S9 or S9 +, with qualified activation required.
- A $ 200 Target Gift Card with the purchase of a Google Pixel 3 or 3XL, again with the required activation. It's the same thing you'll see on Black Friday.
- 20% discount on games for family and children.
- 15% off all PJ Masks Romeo's Lab game.
- A free $ 10 gift card with any Lego toy purchase of $ 50 or more.
- An HP X360 Convertible Touchscreen Chromebook priced at $ 199 ($ 100 off).
- A Samsung Galaxy Tab tablet 10.1 inches and 16 GB at $ 159.99 ($ 120 discount).
And many similar offers too.
The target will be open from 17h. Thanksgiving Day, the next morning at 1am and reopen on Friday at 7am. Target REDcard cardholders will have early access to Black Friday offers, starting Wednesday, including SmartTV offers, Fitbit Versa Smartwatch, Instant Pots and Apple products, some of which come with Target Gift Cards. You can see all the offers in Target's black Friday flyer. Again, these offers are available both online and in stores.
In addition to all the discounts on the usual Doorbuster items, Target also offers a 20% discount coupon on a future trip for customers who spend $ 50 or more at Target or who digitize the purse function of the company. Target application in stores. Targeted employees will also have portable scanners to easily check for purchases without waiting for a registry. The retailer promises new deals for Cyber Week, starting Sunday, with an additional 15% discount on first-rate gifts, such as a Swagtron Metro Hoverboard. And one I robot Roomba.
Unlike previous years, Target wants to stand out from the competition by promising the widest range of distribution options from all retailers, including same-day delivery with Shipt, in-store pickup service, Drive service. Up allowing customers to receive orders loaded in their stores. cars, same day delivery from the store in some urban areas and Target Restock for next day delivery of staples such as paper towels and diapers.
One thing is clear for Target for the holiday season: consumer confidence has almost reached an all-time high, strong sales growth is part of the key shopping season and an ambitious plan to win buyers through Free shipping and easy in-store pickup options, the retailer looks ready for its best holiday season to date.
John Mackey, CEO of Whole Foods Market, an affiliate of Amazon, is a board member of The Motley Fool. Jeremy Bowman owns shares in Amazon. The Motley Fool owns shares and recommends Amazon. Motley Fool has a disclosure policy.
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