Here's why Subway abandons (mainly) the $ 5 Footlong

SALT LAKE CITY – It may be that your days catching a $ 5 submarine at Sublong for lunch are over.

Subway CEO Trevor Haynes told USA Today in an exclusive interview this week that Footlong's $ 5 may no longer be present at some franchises.

In fact, each franchisee will be allowed to decide whether or not to sell a $ 5 Footlong to their customers.

Haynes said the franchisees had spoken out against Footlong's $ 5 when he returned last winter. He said the franchisees complained about the thin margins they received for the submarine.

"How can we help our franchises with a more regional value message, so that they can (have) a value proposition that fits their business model," Haynes said. "If you look at California, the cost of doing business is very different from that of Arkansas."

But that's not the only change coming for Subway. The company plans to unveil a cheaper menu in the near future, as well as new sandwiches and better presentation so that submarine photos can work properly on Instagram.

In February 2018, Subway announced a new and confusing rewards program called Subway MyWay Rewards, which aimed to give customers food products and tokens that would eventually become reward dollars, according to my Deseret News report.

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The plan would give customers free rewards, such as coupons and social offers, Mashable said. But he also gave four chips for every dollar spent. Two hundred chips resulted in a $ 2 credit for Subway. A customer should spend $ 50 to receive a $ 2 credit.

As Subway sandwiches cost about $ 6, a customer must spend $ 150 to receive a free sandwich.

Subway hoped the plan would help the company's sales, which dropped 4.4% in 2017, CNNMoney reported.

"It's important to us that we provide a seamless and convenient experience to help our customers get what they want when they want it," said Carissa Ganelli, Digital Manager at Subway, in a release at the time of the release. from the program.