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It's easy to get caught up in the craziness of Black Friday shopping. Offers have already begun to flee, retailers are eager to get you bargains before your Thanksgiving dinner is over, and online retailers are happy to offer Black Friday offers and additional discounts on Mondays. Cyber.
If you did not know it better, you would assume there is no better time to shop and that retailers are keeping their best deals for what appears to be an extended vacation – but you know better.
You already know that all discount TVs are not worth buying and that all the gadgets for sale on Black Friday are not at the best price. But what you may not know is how to distinguish good discounts from bad ones. We had a conversation with Adam Burakowski, the offer editor at Wirecutter, the New York Times company that reviews the products and whose job it is to look in detail at these offers to determine which ones are worth it. He and the rest of the Wirecutter Deals team are looking for the best of these Black Friday offers here, and we asked him for his forecast for this year's holiday season.
Buy small appliances, electronics and a smart home – avoid outdoor clothing and major appliances
Black Friday offers and rebates have already begun, really – more and more retailers are trying to kick-start the season by unveiling offers on November 1 and performing them for the rest of the holiday season. To be fair, this is actually a brazen attempt to shop early and stay hooked all season, but there are still some good deals to find if you look closely.
"As a general rule, if you are selective and do your research, you can find legitimate offers in almost any product category," Burakowski said. "For this year, I would say to look closely at small appliances (instant pot), smart home and helmet. We have already seen very good prices in these areas, among the best prices of the year. He also mentioned that consumer electronics products such as HDTVs, video games, and gaming consoles all have their most aggressive pricing on Black Friday, or the days before and after. Keep an eye on the offers there too.
As for what you are better to buy another time? "I've never been too impressed by the outdoor equipment or major appliances during Black Friday," Burakowski said. "I would not necessarily say that these are" bad "offers, you will not get ripped off, but there is no point in buying them and you will get better prices at other times of the year. . "
Get what you want, but make sure it's the best price possible
The key to buying Black Friday or Cyber Monday is to make sure you buy what's at the best price of the year and that you'll need it as soon as possible (for holidays, for example. So, how do you determine if this deal is really the best of the year before you go to Black Friday morning stores or shop online on Cyber Monday?
"There are price tracking tools such as CamelCamelCamel and Honey that let you know Amazon's price history for products," Burakowski said. "Although that does not mean that other stores do not offer better sales, it gives you a good idea of the online pricing of the last few months."
Finally, there is no reason to jump if you see a sale on something you want, unless you think it would sell. Similarly, there is no point in lining up in front of brick and mortar stores. These sensational offers will not be so good that you will not be able to find the corresponding (or better) prices online. For more tips, check out our Smart Shopping Guide on Black Friday and Cyber Monday.
Do not forget Saturday's small business
If you want to be absolutely sure that the offers you see are worth it, avoid big box stores altogether and go to your nearest retailers and stores. Saturday small businesses.
The cheapest overall prices are not always at the small business – but most of the time, they drastically reduce their own prices for events such as Small Business Saturday, in order to attract buyers and even if you pay a little more, you help a local Businesses and their employees stay in business in a very competitive environment.
Similarly, think of small businesses and stores that operate online for small businesses on Saturdays. Many offer customers free or discounted shipping and special coupon codes to sign up or sign up for promotional newsletters.
Or, buy nothing and be a detective for a year
It's easy to talk about price tracking and the difference between desires and contracts when Black Friday looks right in the eye, but let's face it: even these great holiday deals may seem trivial compared to better prices. throughout the year. For example, while HDTVs usually enjoy great prices during the holidays, they also benefit from a series of discounts shortly after the New Year – and just before the Super Bowl.
"I would say that people are looking at improving certain categories of items or expecting more expensive items in the fall because they expect Black Friday to have above-average prices," he said. Mr. Burakowski.
"That's not to say that they would not have been able to get better prices a few months ago, but if they do not regularly follow bids, they're likely to save more in less time than ever before." They would not have bought it at other times. of the year. So, for most buyers, the personal desire is great and beats a bit the objective nature of the transaction. For buyers who really listen, they are looking for the categories that will benefit from the best price of the year. "
If you really want to make sure you get the best prices, especially if you are shopping for yourself or your household, consider expanding your field of activity. This is not to say that Black Friday is a bad time for bargains – the old "retailers only mark the items to reduce them still for the sales", this story is more topical, everyone can track prices all year round and identify shady retailers. (although it was certainly a problem in the past.)
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