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in the
fighting to secure streaming video subscribers, Hulu may have made the most aggressive move to date.
On Friday, the video service unveiled a special offer for new subscribers,
by letting them buy in its basic level funded by advertising for $ 0.99 a month for a year. The basic level normally costs $ 7.99 per month after a short introductory period. After a year, the price
will return to the normal monthly price.
The sharp reduction – available only until Monday – is part of Hulu's efforts to aggressively increase its market share and
follow the rhythm of Netflix.
Netflix has more than 58 million subscribers, while Hulu has more than 20 million subscribers.
Hulu has generally been more experimental with his
subscription offers. The lower-cost level funded by the company's company is a point of differentiation compared to Netflix without advertising. In addition, he partnered with Spotify to launch discounted products.
bundles.
publicity
publicity
Verified students can receive a subscription at the Hulu-funded advertising level and Spotify Premium for $ 4.99 per month. For non-students, a package was available for
$ 12.99 per month.
Yet even that is nothing compared to a year at $ 0.99 a month.
"Is it a sign of strength or weakness? Never seen the Netflix reduction in
In any form – it's like giving literally Hulu, " wrote Rich Greenfield, BTIG analyst, on Twitter, after seeing the
treat.
Hulu, like Netflix, loses money as he sues on a large scale. The hope is that once it's big enough, it can reduce its investments and start monetizing more efficiently. With a
subscription-model combination advertising, Hulu also has more opportunities to do so.
While Netflix also has a head start, Disney CEO Bob Iger recently told analysts that Hulu
start to enter international markets soon after Disney takes over the operational control of the company next year.
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