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(Newser)
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For many West Coast residents, In-N-Out is the Burger chain – hard to find in big cities but revered for its low prices and fresh ingredients. Meet now Lynsi Snyder, a 36-year-old woman who fought against drugs and alcohol, wears Bible tattoos, and is married to a race car. The kicker: She is the president of In-N-Out, just listed as the youngest woman on Forbes& # 39; list of the country's 400 richest billionaires (its net worth: 3 trillion dollars). Wearing black combat boots and piles of silver bracelets on each arm, she is also traditionalist: "It's not [about] adding new products. Or think of the next bacon wrapped this or that. We make the same hamburger, the same fries, "she says. We are really difficult and strategic. We will not compromise. "All this corresponds to the story of In-N-Out, a curious mix of tradition and dangerous life.
Opened in 1948 in Baldwin Park, California, by Snyder's grandparents, the chain was run by his uncle for 17 years until his death in a plane crash in 1993. The father of Snyder, Guy, then became president despite his racing habits of drag racing and opioids. He survived three overdoses but died of heart failure at the age of 48. Snyder, meanwhile, experienced two early marriages and an addiction: "It was like a period of my life of black sheep," she says. "By the time I reached 22, it was almost finished," but all of this "has forced me to be stronger". Taking the reins in 2010, she saw the company 's value grow to nearly one billion dollars while she was expanding to Texas and Oregon. But Snyder stays true to the basics: no frozen meat, no microwaves, no heat lamps, no franchise, no IPO. "It is not money for us," she says. People. "Unless God sends a flash and changes my heart miraculously, I will never sell."
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