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It seems that Apple's current range of iPhone does not attract as much attention as last year's models in South Korea, the home country of Samsung Electronics. The performance of the iPhone XS, XS Max and XR are so bad that the total number of units sold to date has decreased by some 60% compared to the sales of their predecessors the previous year.
Industry data presented by Yonhap on Friday revealed that Apple's latest iPhones have only sold around 170,000 copies since their launch in South Korea last week. Cumulative data comes from the country's top three carriers: KT Corp., SK Telecom Co. and LG Uplus Corp.
The total sales of iPhones of the current generation has decreased by 60% compared to the figures recorded for iPhone 8, 8 Plus and iPhone X last year. The models of the iPhone 8 sold 180,000 units during their first week in the South Korean market, while the iPhone X managed to sell 100,000 in its first week despite three weeks late.
In the US market, sales of iPhone XS models have actually started stronger than those of the iPhone X. 9To5Mac learned last month that the first week's sales of iPhone XS and XS Max were significantly higher than those of the iPhone 8 and 8 Plus last year, mainly due to the late launch of the much anticipated iPhone X.
Despite the significant performance improvement models of the iPhone XS, these have still not surpassed the record of the iPhone 7. In terms of market penetration, the l & # 39; 39; iPhone 7 and iPhone 7 Plus still occupy the first and second rankings, followed by the iPhone. 6s.
The iPhone XR, which is the most affordable variant of the three models that should sell well on the market, has not left its mark this year. Rosenblatt Securities analyst Jun Zhang said in a report obtained by Investor's Business Daily that the iPhone XR did not meet initial sales expectations.
"After the first two weeks, we believe that the iPhone XR 's selling rate continues to be lower than initially expected," said the analyst. "This leads us to believe that Apple could start a new round of production cuts of the iPhone XR for the Q4 calendar. We believe that Apple could reduce the production of the iPhone XR from 4 to 5 million additional units … "
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