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The Coca-Cola Company (NYSE: KO) is the latest beverage giant considering entering the marijuana space. According to a report in BNN Bloomberg, the company is in "serious talks" with Aurora Cannabis (TSE: ACB) to develop cannabis-infused drinks. Although the world's largest beverage company issued a statement stating that she was not interested in marijuana, she said she was closely watching the use of non-psychoactive CBD (cannabidiol) as "Functional functional drinks ingredient". the chemical in cannabis that is often used for medical purposes, while THC (tetrahydrocannabinol), which is also used to treat certain conditions, produces the most. This is an evolution from previous transactions in this segment, between pot producers and liquor companies, who aim to make beverages that would give consumers an edge. Nevertheless, it is a very lucrative market and can be extremely beneficial for a company faced with weak dynamic soda sales.
We arrived at a price estimate of CAD 12.50 for Aurora Cannabis, which is higher than the current market price. We created a interactive analysis of the dashboard sure Our perspectives for Aurora Cannabis in 2019 (Year ended June 30, 2019). If you do not agree with our forecasts, you can change these variables to get your own estimate of the stock price.
Taste happiness… Soon?
Sales of sweetened and carbonated beverages have been declining for some time now, with consumer preferences shifting towards healthier options such as teas and flavored waters. Diet drinks, once considered healthy, have received much criticism with growing concerns about the dangers of artificial sweeteners. As a result, Coca-Cola experienced a slowdown in the growth of its beverage business. Therefore, entry into this space can help offset the decline in income by introducing cannabis-infused drinks. According to the report, both companies intend to launch cannabis-based drinks that will lessen inflammation, pain and cramps. According to BDS Analytics, a leader in cannabis market information and consumer research, sales of cannabis-infused beverages reached $ 35.6 million in California, Colorado, Oregon and Washington. This reinforces Coca-Cola's decision to enter this very attractive market.
In addition to Coca-Cola, several other companies, including manufacturers of alcoholic beverages, would be interested in this space. In August, liquor giant Constellation Brands (NYSE: STZ) announced a massive $ 4 billion (~ $ 5 billion Canadian) investment in Canopy Growth Corp. In addition, the Molson Coors beer manufacturer is partnering with Hydropothecary to develop marijuana-infused drinks in Canada, while Heineken has already launched a sparkling THC-infused water at California clinics. At the same time, reports have also been published on Diageo's interest in entering the cannabis market.
We have a price estimate of $ 52 for Coca-Cola, which is higher than the current market price. The table below was made with our new interactive platform. The different assumptions of the driver can be modified by by clicking here for our interactive dashboard on our prospects for Coca-Cola in 2018, to evaluate their impact on the result and the price per share.
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The Coca-Cola Company (NYSE: KO) is the latest beverage giant considering entering the marijuana space. According to a report in BNN Bloomberg, the company is in "serious talks" with Aurora Cannabis (TSE: ACB) to develop cannabis-infused drinks. Although the world's largest beverage company issued a statement stating that she was not interested in marijuana, she said she was closely watching the use of non-psychoactive CBD (cannabidiol) as "Functional functional drinks ingredient". the chemical in cannabis that is often used for medical purposes, while THC (tetrahydrocannabinol), which is also used to treat certain conditions, produces the most. This is an evolution from previous transactions in this segment, between pot producers and liquor companies, who aim to make beverages that would give consumers an edge. Nevertheless, it is a very lucrative market and can be extremely beneficial for a company faced with weak dynamic soda sales.
We arrived at a price estimate of CAD 12.50 for Aurora Cannabis, which is higher than the current market price. We created a interactive analysis of the dashboard sure Our perspectives for Aurora Cannabis in 2019 (Year ended June 30, 2019). If you do not agree with our forecasts, you can change these variables to get your own estimate of the stock price.
Taste happiness… Soon?
Sales of sweetened and carbonated beverages have been declining for some time now, with consumer preferences shifting towards healthier options such as teas and flavored waters. Diet drinks, once considered healthy, have received much criticism with growing concerns about the dangers of artificial sweeteners. As a result, Coca-Cola experienced a slowdown in the growth of its beverage business. Therefore, entry into this space can help offset the decline in income by introducing cannabis-infused drinks. According to the report, both companies intend to launch cannabis-based drinks that will lessen inflammation, pain and cramps. According to BDS Analytics, a leader in cannabis market information and consumer research, sales of cannabis-infused beverages reached $ 35.6 million in California, Colorado, Oregon and Washington. This reinforces Coca-Cola's decision to enter this very attractive market.
In addition to Coca-Cola, several other companies, including manufacturers of alcoholic beverages, would be interested in this space. In August, liquor giant Constellation Brands (NYSE: STZ) announced a massive $ 4 billion (~ $ 5 billion Canadian) investment in Canopy Growth Corp. In addition, the Molson Coors beer manufacturer is partnering with Hydropothecary to develop marijuana-infused drinks in Canada, while Heineken has already launched a sparkling THC-infused water at California clinics. At the same time, reports have also been published on Diageo's interest in entering the cannabis market.
We have a price estimate of $ 52 for Coca-Cola, which is higher than the current market price. The table below was made with our new interactive platform. The different assumptions of the driver can be modified by by clicking here for our interactive dashboard on our prospects for Coca-Cola in 2018, to evaluate their impact on the result and the price per share.
What is behind Trefis? See how this optimizes collaboration and ifs
For Financial Directors and Financial Teams | Product, R & D and Marketing Teams
More search Trefis
Do you like our cards? Explore examples of interactive dashboards and create your own.