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Meghan Markle, Harry's new wife, is carrying flies out of the shelves. Can Harry have the same effect on what men wear?
Influencing – the practice of acquiring the bag by taking money from brands and then promoting them on your social media – seems to be a phenomenon inherent to our current dystopia. This is not true. Take for example the King of England VII of England: the rule of the 1900s was so robust that he left the button of the bottom of the jacket and the undone vest to be able to mount more easily on horseback. "So everyone started to do it," says William Hanson, a label expert who is often asked to comment on the actions of the royal family. "As if to say almost:" Oh, we're pretty big too, it's not just you, but ours as well, so that the king feels better. " And because of the height of hunger, it is still unglamorous to take the bottom button so far. Edward VII was an influent long before anyone had considered using that word – it is also said that while he was still a prince, he asked his tailor to cut the tail of his jacket, inventing the tuxedo – but the lineage of royal men influencing the style has dried up after the death of the king in 1910.
The women of the royal family, however, were more than happy to take over. Entire sites are dedicated to fervently following what Kate Middleton carries, and much of the known world is now suffering from the "Meghan Effect" effect, which pushes women to do nothing as they grab their credit card information to buy the most recently observed garment on the newly crowned Duchess of Sussex, Meghan Markle. And although Markle's brands have been nice in the spotlight, her husband, Prince Harry, does not get the same attention in the style department. Until now!
When you write about men's clothing, brands send emails whenever a celebrity is seen in their clothes. It's good to follow what celebrities carry; bad to get to Inbox Zero. The men in these emails are usually the same very popular and style-conscious types: Justin Bieber, LeBron James, Jared Leto, and so on. Last week, a new name was sent to my inbox: Prince Harry.
It's strangeI thought about it. Do men care what Prince Harry wears?
Susan Kelley, who founded What Kate Wore and her sister site What Meghan Wore, says that's the case. Although Kelley spends most of her time researching what Kate / Meghan wore, she recently put together an official subsection of what Harry wore. Kelley says that at some point in the period leading up to the royal wedding, she became more and more interested in the prince's style and assembled the section. "It does not shut down websites," says Kelley. "But on the other hand, he moves the goods."
Tim Baxter, CEO of 7 For All Mankind, the brand that makes Harry a must-have chino, has confirmed Kelley's claim on email. "We have seen an increase in the number of visits to our site, sales and surveys specifically related to our jeans and chino pants each time. [Harry] the door, writes Baxter.
Brands are represented – 7 for all of humanity, Everlane, Club Monaco – Harry is most often photographed: these are affordable labels of all types. Harry's surprising success as an influencer could therefore be seen as a response to the world of shoulder bag streetwear bracelets, which prevail on both Instagram and red rugs. It's hard to emulate the style of celebrities who come forward to reward shows under hats worthy of being Joseph's technicolor dream coatand clothing that costs more than the average monthly salary of a person. The members of the royal family want to seem relativistic – or at least, as they do not spend their taxpayers' taxes on designer clothes – so they dress them up. "What every member of the royal family wears is often more accessible to an average person than Jay Z wears or a reality star," says Hanson.
Hanson says that in the courses on the label that he teaches, he often gives the example of Harry. Because even though Harry's clothes do not follow the trends, he wears classic clothes to perfection. "When Prince Harry wears the morning dress, he looks really good because he knows what works," says Hanson. "It does not try to reinvent the wheel." It's also the attraction for customers. Harry, writes Baxter, "embodies the classic modern man. For what average men want to wear, Harry is an ideal model. For decades, the prince received the letter of the law of style. He knows which buttons to use, which medals and pins should be glued, and which attire is appropriate for each occasion. He has absolutely mastered Menswear 101 and obviously has little interest in pursuing higher education.
Harry seems to have found his new image with the help of his wife. It is perhaps not by chance that Everlane and Club Monaco have long been Markle's favorite brands. And Kelley also points out that Harry now dresses in earth tones and gives Markle gray favor. "Harry was not a bad guy but he certainly improved his game a bit," says Hanson.
Although Harry's clothes probably never deserve Markle's enraged attention, he's already making a name for himself like few other male royals. In addition to King Edward VII, the only other king or prince Hanson has designated as an influencer of style is Edward VIII. The former king, who abandoned the throne in 1936 and became the Duke of Windsor to marry a divorced woman, is often credited with popularizing the Windsor knot and would even make his ties in a thicker fabric to make his knots more dense. (The United Kingdom Armed Forces will still not use a Windsor knot because of their association with the former king). "I do not know if Prince Harry will ever invent a tie knot," says Hanson, "but I think it will definitely help the cause of British fashion."
Watch:
GQ writers on their addiction to men's fashion
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