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Like a disoriented zombie, The dead who walk stumbled on a cliff.
Despite an intense redesign of the franchise, The dead who walkThe premiere of season 9 of Sunday night drew record ratings, the lowest ever recorded for a first among adults aged 18 to 49, and 47% less than the premiere of season 8 With fans' favorites Andrew Lincoln and Lauren Cohan both ready to go during the first half of the season, the scores do not seem to have improved, beyond the inevitable brief spikes at the exit of each character. The dead who walk and his spin-off, Fear the undead, It's been years that viewers are bleeding, but even the most conservative prognosticators can not deny the seriousness of this decline.
By Variety, The dead who walk got a score of 2.5 from an audience aged 18 to 49 – a key demographic factor for advertisers. This is indeed the lowest level that the franchise has seen in a first since its launch in 2010. The score of 2.5 is also almost a low demo for the series as a whole; The dead who walkThe lowest-rated episode of all time with young adults was broadcast during season 1 and scored 2.4. In addition, only 6.1 million viewers in total listened to Sunday night, 47% less than the 11.4 million viewers in season 8 last October. This is not only The dead who walk, of course; ratings have decreased for many longtime TV series, including reliable systems such as The Big Bang Theory and The anatomy of Gray. But there is no way for a drop of nearly 50% in the number of viewers if AMC felt anything other than panic.
As with everything Walking Dead ratings, the same reservation applies: yes, the first was still the most watched cable show Sunday night, without a second. Nevertheless, if this season was supposed to help the series to recover its numbers in freefall, it's a bad start.
What is it that did not go well? Most critics agree that the series took a turn as it prepared to present Negan, an extremely popular film. Walking Dead The ugly comic who threatened the season 6 as a threatening shadow – his entry constantly teased but not delivered before the final of the season. Even the most charming Jeffrey Dean Morgan could not make the wicked and his interminable monologues tolerable. Then came a frightful cliff manipulator: wait a whole summer to find out which character – or, ultimately, would die – would die in the premiere of season 7. The series was also hit by a flood of new faces that steal attention to the characters we hold dear, tedious fill-ups and goal-free character development. All of this, along with the natural decline of any aging series, means that week after week, The dead who walk Nielsen's estimate; The first half of season 8 was the worst-rated in the series, and its final – which attracted only 7.9 million viewers – was the lowest since season 1.
The irony of this disappointment is that season 9 is promising for the future of the series. Characters who once seemed lost are beginning to look like themselves; key relationships are rediscovered; a layer of fragile shade could even blossom. If the program continues on this track and finds a satisfactory way to bring Norman Reedus Daryl in the foreground, replacing Rick, could perhaps win back some of the viewers who jumped off the ship. Be that as it may, AMC seems determined to keep this franchise alive, no matter what the future of the rating. It will be Reedus' turn and the newly installed show runner Angela Kang to see if they can keep someone watching.
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