Amazon's annual Prime Day sale will be back in two weeks and will include more deals, arrive in more countries and last longer than in past years. In addition, the company is distributing a new Lexus.
The sale will begin on Monday, July 16 at noon Pacific Standard Time, and will last 36 hours, compared with 30 hours last year. Australia, Singapore, the Netherlands and Luxembourg will join Prime Day for the first time alongside the United States, United Kingdom, Spain, Mexico, Japan, India, Italy, Germany, France, China , Canada, Belgium and Austria. Prime Day will include more than one million transactions worldwide, an increase over "hundreds of thousands" of transactions last year and over 100,000 the year before. These transactions will include twice as much sales of Amazon devices.
A handful of sales are already starting today, including a $ 100 rebate on the Echo Show smart speaker and four months of Amazon Music Unlimited for 99 cents. Watch it:
Amazon wants to make it easier to start your own delivery …
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"We anticipate a strong response and we have prepared accordingly," said Jamil Ghani, vice president of Prime International, during an interview
. event that the e-commerce giant can use to inflate revenues during the generally slow summer season. In the last two years Amazon broke its one-day sales record on Prime Day – but for the growing retailer, this record is once again broken on Black Friday or Cyber Monday later in the year. Year. The sale is also a useful way to convince people to join Prime, which now has more than 100 million members worldwide, and to buy Amazon devices to deepen the ecosystem of products and business services.
In April, deciding to increase the annual cost of Prime in the United States, its largest market, at $ 119 against $ 99, the company will have to work harder to attract new customers.
"We continued to see very well Ghani added that the company was anxious to provide value for this price and that" we think we do it in a practical way. "
To attract new buyers and Retaining current memberships, Amazon launches a handful of new features at this year's event.Prime Day will expand to Amazon's physical stores, with sales to Whole Foods stores and Amazon Books in the States. In addition, some companies plan to use the sale to launch new or special products, including Delta's voice-activated tap and Coleman's RoadTrip LXE portable propane barbecue.
Starting today , Amazon launches the new Alexa Home-Smart-Home draw.Customers can enter by asking the company's voice assistant questions about Prime Day, watching videos related to Alexa or by downloading the Amazon app. The grand prize winner will receive a Lexus ES 2019 compatible with Alexa .
In recent years, Prime Day has been faced with a series of problems, including complaints from customers saying that popular items were sold too quickly or that there were not enough good deals. In 2016, a computer glitch prevented people from checking their purchases online in the early hours of the sale.
To solve these problems, Ghani said that Prime Day will include many more sales and more inventory of popular items – although he added that he expected that the products will always be sold. On Amazon, he added, "We feel prepared for what will happen."
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