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J.C. Penney Co. Inc.
JCP, + 0.68%
Thursday announced its holiday strategy, with the scheduled opening of Black Friday from 14:00. Thanksgiving day and staying open until 10 pm The next day. Stores will then reopen at 8 am on Saturdays. Black Friday offers will be launched online on Sunday, November 18th. The full sale of Black Friday will be online this Wednesday. And the holiday marketing will start on November 4th. J.C. Penney joins Target Corp.
TGT + 0.77%
and Walmart Inc.
WMT, -0.03%
announcing plans for the holiday shopping season. Shares of J.C. Penney have fallen 52.5% since the beginning of the year, while the S & P 500 index
SPX, + 0.89%
is up 2.3% for the period.
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