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Irreversible decisions require more care. These far-reaching decisions should be made by senior management, isolated individuals or small teams, Bezos said.
Amazon's senior executives often analyze irreversible and far-reaching decisions. In these situations, "very slow and deliberate decision-making processes should be used," Bezos explained. The nabob even joked that he was "the officer in charge of the slowdown".
Bezos described these types of decisions as "one-way doors" in a letter to the shareholders of 2015. He wrote: "If you go through and you do not like what you see from there. on the other hand, you will not be able to go back to where you were before. "
With great irreversible decisions, the intestines and intuition can play a big role. "People think that Amazon is very data-driven and I always tell them that if you can make the decision with data, make the decision with data," he said. "But many of the most important decisions simply can not be made with data."
The decision to give Amazon Prime the go-ahead was ultimately based on intuition, he said. In some cases, the data will not give you a clear answer, especially when you try something that has never been done before.
"No one with sufficient financial knowledge supported the decision to launch Amazon Prime, Zero, and each spreadsheet indicated that it would be a disaster," Bezos said. "So it had to be done with tripe."
"These kinds of decisions," added Bezos, "they can not be taken analytically, as far as I know, they have to be made with tripe."
Although large decisions are often needed with tripe, these intestines must also be informed by your own principles. The principles of Amazon, for example, include ideas such as prioritizing the customer and inventing on behalf of the customer.
"You collect as much data as you can, you immerse yourself in that data," said Bezos, "but then make the decision with your heart."
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