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New Yorkers will be able to order local and craft beer eligible for same-day delivery. And many residents based in New York will soon be able to deliver food within three hours, thanks to Parcel, a logistics company acquired last year by Walmart. Previously, a 9:00 am deadline was set for customers to receive Jet.com orders the same day.
The advantage of being part of the Walmart family is "having access to scale" and being able to "shop in New York," Jet President Simon Belsham told CNBC.
Walmart acquired the company to bring some of Jet's technology, such as its "smart-cart" buying function that reduces prices based on larger basket sizes, to its own trading platform electronic. Since then, Walmart has added to its own website other brands centered on the millennium, like Lord & Taylor and Moosejaw.
Jet also brings more brands to its website, starting with Nike.
Starting in October, Nike and Converse products will be available on Jet.com – the companies said that hundreds of products would be posted on the site, including clothing, sports shoes and shoes. other training accessories. Nike merchandise was previously sold on Jet.com via third parties. This move mimics a similar move that Jet took by becoming an authorized Apple dealer earlier this year.
"Apple and Nike have both been great partners for us … they understand that the experiences are important," said Echegoyen.
Marc Lore, founder of Jet and now President and CEO of Walmart's e-commerce business in the United States, said the push in New York, especially for Jet.com, "perfectly complements our strategy overall e-commerce portfolio ".
Without Walmart stores in Manhattan, Jet.com is considered by analysts as one of the ways for mass market retailers to reach these customers. And as Belsham alluded to it, Jet continues to drive down prices, taking inspiration from Walmart's "lowest price" mantra.
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