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A tattoo that JR Smith put on his right calf this season could end up costing Cleveland keepers more than the price of ink.
Smith revealed on his Instagram account Saturday that the NBA had threatened to discipline himself for the tattoo he had received from the logo of Supreme, a New York-based streetwear company, if he did not cover it for gaming. during the 2018-19 season.
"So, I was informed today that I would be fined every game if I do not cover my TATTOO SUPREME on my legs during the matches!" Smith wrote, punctuating the sentence with three emojis crying. "These people in the league office are something else!"
Smith finished the publication with an emoji to major. Previously, he introduced the new tattoo in an August Instagram article.
"The NBA rules prohibit players from displaying business logos or corporate badges on their bodies or in their hair," league spokesman Mike Bass told Darren Rovell.
There is a precedent for the actions of the league. In 2013, the NBA brought out Smith's former teammate, Iman Shumpert, with the shaved Adidas logo in his hair. In 2001, the NBA decided that Portland's old big man Trail Blazers, Rasheed Wallace, could not wear a temporary tattoo from a confectionery company during the games.
However, tattoos have become much more common among NBA players in recent years, and many players have had visible tattoos with branded logos without the intervention of the league: Marcin Gortat wears the logo "Jumpman" Carmelo Anthony has the Warner Brothers logo "WB" tattooed on his shoulder (in homage to his home town of West Baltimore, Maryland); and Kyrie Irving has the logo of the NBC sitcom "Friends" tattooed on her hand, to name a few.
Smith has already drawn the league's attention to his affinity for the streetwear company when he wore a black and white Supreme compression sleeve on his arm in a Cavs game last December. That same week, Kelly Oubre Jr., the swingman of the Washington Wizards, wore a Supreme compression sleeve on the leg. The choice of fashion was unique for both players. Neither one nor the other has worn the article yet last season.
Smith claims that he was not compensated for the Supreme tattoo.
"People were like," Are you paying for it? "and I said" no, "for what?" Smith told Complex in August. "And I thought to myself:" It's who I am, that's why I'm who I am. "It worked."
However, in March, Smith posted two photos on Instagram showing him dummy clothes depicting all the NBA team logos affixed to the jersey and shorts that he wore. This outfit is the result of a collaboration between Supreme and Nike, the official uniform supplier of the league.
The question of players using their bodies for commercials has also appeared in other sports. In 2016, the United States Tennis Association banned the American Madison Keys from wearing a temporary tattoo for Orangetheory Fitness on her arm during a competition at the US Open.
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