"Kamikaze" from Eminem obliterated the graphics, but did he use his latest Gimmick?

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When dust (and hard knocks) finally settled, Eminem came out victorious this week, laughing at his critics as he released his ninth consecutive album on the Billboard 200 with his new surprise album, Suicide bomber. The rapper's latest effort moved 434,000 equivalent album units in its first seven days, the fourth-highest sales week of 2018 and a substantial increase from its previous double, The comeback, which moved a relatively high 267,000 units last December.

Critically and commercially, Suicide bomber Eminem, 45, marks a return to form, even though it's not perfect. It is a lyrical and verbal feat, a labyrinthine network of internal rhymes and vertiginous raps that support his proclamations of greatness, at least from a technical point of view. His behind-the-scenes outing also helped Eminem dominate the headlines for at least a full day, a wise wise correction following his clumsiness and bloating. The comeback exit. But at the same time Suicide bomberThe content and the tactics of publication of this game guaranteed a first monstrous first weekend, they also invited many legitimate critics, and For his ninth trip to the top of the standings, Eminem may have used his latest gadget.

Following a trio of albums in the early 2000s, each of them moved seven The Marshall Mathers LP, 2002 The Eminem show and 2004 & # 39; s Bis-Eminem then went out of the limelight to smooth out his personal life. He reappeared, newly sober but just more mature, with 2009 Relapse, his first studio album of new material in five years. It was a quintessential show, bringing Eminem together with All-star producer Dr. Dre and reintroducing his alter ego Slim Shady for a song cycle that touched his re-education journey and subsequent relapses. Unfortunately, the album also contained some of his most horrifying words to date: stories of black-outs and massacres of innocent bystanders ("3 am"), the force-feeding of Valium by his mother while he was a child ("My Mom") by his father-in-law in the shed behind his house ("Insane"). Relapse debuted at the top of the Billboard 200 with 608,000 copies and gave birth to Eminem's second single No. 1 on the Hot 100, the anthem of the "Crack a Bottle" night, assisted by Dre and 50 Cent. the shock tactics cooked prevented him from being the return of a real hero in the eyes of critics.

So, Eminem tried again. In 2010, he published Recovery, originally supposed to be Relapse 2 before the songs take a new direction. The resulting collection comes from the horrorcore drama Relapse and was trying to be optimistic in the midst of the personal turmoil, as Eminem spoke of overcoming her addiction and falling back in love with music. This change of tone for the inspired "Talkin '2 Myself", where Eminem recognizes his recent artistic shortcomings and his cops to feel intimidated by the rise of rappers like Lil Wayne and Kanye West. He also gave birth to two spectacular singles, the preacher "Not Afraid" and the singer "Love the Way You Lie" starring Rihanna. This last track paved the way for a lot of unfortunate collaborations with high-profile pop stars that would put Eminem at the top of the charts for the next few years. Recovery Outpaced the Billboard 200 with a monstrous 741,000 copies in his first week, but he also found Eminem kissing the pop music machine that he had once distraught.

Where do you go once you get away from your first sounds? If you are Eminem, you go back to your roots. In 2013, he published The Marshall Mathers LP 2, revisiting its flagship album of 2000, which sold 1.76 million copies then record in its first week, and consolidated its status as the most brilliant storyteller, the most angry and the most impactful of the genre. Eminem teased MMLP2 with solo single "Berzerk", an explosive and irreverent rap-rock crossover featuring Billy Squier's "The Stroke" effect. But the arena-rock arduous treatment of producer Rick Rubin did not work as well on "So Far …", which samples "Life's Been Good", or "Rhyme or Reason" by Joe Walsh, which shamelessly interpolates "Time of the season. "Eminem joins Rihanna to the diminishing results on" The Monster "which has nevertheless exceeded the Billboard Hot 100, and he flexes his pyrotechnic flow on the" Rap God "influenced by EDM, which would be an album highlighting if not for his words Rude homophobic, Eminem claimed The Marshall Mathers LP 2 would evoke certain themes and the general mood of his predecessor, but the album finds it rather intended to integrate the pop trends and store as many syllables as possible in each line at the expense of a coherent story. The fans did not care: The Marshall Mathers LP 2 debuted at the top of the Billboard 200 with 792,000 copies and became the second best selling album of 2013.

Despite a mixed critical reception of most of his post-hiatus articles, Eminem seemed unassailable from the peaks of 2009 to 2013. But hip-hop – and popular culture in general – have changed dramatically in the meantime. The Marshall Mathers LP 2 and 2017 The comeback, and Eminem struggled to change with her. The rapper launched his random promotional campaign in October 2017 with a freestyle crazy at the BET Awards. He was passionate despite his warts – which is more than what can be said The comeback. Although it is considered the "political" album of Eminem, the cover shows the rapper holding his shameful head, superimposed on an American flag –The comeback is jam-packed with Top 40 Shlock. The Walk on Water ballad, assisted by Beyonce, did not cause a sensation as the first single of the album, and the flamboyant rock collection Edena Sheeran "River" missed the Billboard Hot 100 Top Ten. High-profile collaborations, including "Like Home", with Alicia Keys, and the amazingly awesome Collab with faces, "Bad Husband".

As a result of these horrific stylistic imprecisions, The comeback debuted with only 1/3 of his predecessor's sales, although he still leads the Billboard 200 with 267,000 units. It is possible that Eminem has alienated some of his fan base with his Trump freestyle, but that can not explain such a big drop in sales; Consumers are too fickle to give up their favorite artist during a performance. A more likely explanation is that The comeback flat-out sucked, and his dishonest political posture only hurts things further.

After a disaster in 2017, Eminem made a wise move by releasing by surprise Suicide bomber. This feat enabled him to present the album as a raw effort, and reporters spent the entire weekend deciphering his sources of criticism of critics and other rappers. Suicide bomber generated 225.5 million feeds in its first week and recorded the third-largest sales week of the year exclusively through digital downloads; the album is available on CD on Friday, September 7, which should also boost sales in the second week. From a commercial point of view, Suicide bomber Eminem's career has undergone a vital renewal after the The comeback landed with a thud.

But the release of the album is not made without imperfections. Critics quickly disavowed Eminem's homophobic statement against Tyler the Creator in "Fall," as did featured artist Justin Vernon. The album, despite its technical prowess, does not seem to want to tell Eminem about the trends of the genre: the hooks are often cumbersome and annoying, and by highlighting the zeitgeist rap, it looks like a cockroach Abe Simpson of "Old Man Yells At Cloud "fame. There is no avoiding the fact that, despite all its fire and fury, Suicide bomber still partly serves as a vehicle to its final track truly joyless, to the equal equality of the film Marvel "Venom".

The element of surprise helped Suicide bomber erase the graphics in its first week, but it remains to be seen how the contents of the album will hold over time. It's almost impossible to capture lightning in a bottle twice, which means that Emminem will not be able to remove the "surprise exit" from its bag anytime in the foreseeable future. He will likely continue to challenge the controversy with each successive album; to wait otherwise would be silly. But next time, he must give up the insults, find a lyrical inspiration and rap more diversified with the virtuous rage of beyond some modernized hooks. He will now have to bring his A-game because his bag seems finally empty.

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When dust (and hard knocks) finally settled, Eminem came out victorious this week, laughing at his critics as he released his ninth consecutive album on the Billboard 200 with his new surprise album, Suicide bomber. The rapper's latest effort moved 434,000 equivalent album units in its first seven days, the fourth-highest sales week of 2018 and a substantial increase from its previous double, The comeback, which moved a relatively high 267,000 units last December.

Critically and commercially, Suicide bomber Eminem, 45, marks a return to form, even though it's not perfect. It is a lyrical and verbal feat, a labyrinthine network of internal rhymes and vertiginous raps that support his proclamations of greatness, at least from a technical point of view. His behind-the-scenes outing also helped Eminem dominate the headlines for at least a full day, a wise wise correction following his clumsiness and bloating. The comeback exit. But at the same time Suicide bomberThe content and the tactics of publication of this game guaranteed a first monstrous first weekend, they also invited many legitimate critics, and For his ninth trip to the top of the standings, Eminem may have used his latest gadget.

Following a trio of albums in the early 2000s, each of them moved seven The Marshall Mathers LP, 2002 The Eminem show and 2004 & # 39; s Bis-Eminem then went out of the limelight to smooth out his personal life. He reappeared, newly sober but just more mature, with 2009 Relapse, his first studio album of new material in five years. It was a quintessential show, bringing Eminem together with All-star producer Dr. Dre and reintroducing his alter ego Slim Shady for a song cycle that touched his re-education journey and subsequent relapses. Unfortunately, the album also contained some of his most horrifying words to date: stories of black-outs and massacres of innocent bystanders ("3 am"), the force-feeding of Valium by his mother while he was a child ("My Mom") by his father-in-law in the shed behind his house ("Insane"). Relapse debuted at the top of the Billboard 200 with 608,000 copies and gave birth to Eminem's second single No. 1 on the Hot 100, the anthem of the "Crack a Bottle" night, assisted by Dre and 50 Cent. the shock tactics cooked prevented him from being the return of a real hero in the eyes of critics.

So, Eminem tried again. In 2010, he published Recovery, originally supposed to be Relapse 2 before the songs take a new direction. The resulting collection comes from the horrorcore drama Relapse and was trying to be optimistic in the midst of the personal turmoil, as Eminem spoke of overcoming her addiction and falling back in love with music. This change of tone for the inspired "Talkin '2 Myself", where Eminem recognizes his recent artistic shortcomings and his cops to feel intimidated by the rise of rappers like Lil Wayne and Kanye West. He also gave birth to two spectacular singles, the preacher "Not Afraid" and the singer "Love the Way You Lie" starring Rihanna. This last track paved the way for a lot of unfortunate collaborations with high-profile pop stars that would put Eminem at the top of the charts for the next few years. Recovery Outpaced the Billboard 200 with a monstrous 741,000 copies in his first week, but he also found Eminem kissing the pop music machine that he had once distraught.

Where do you go once you get away from your first sounds? If you are Eminem, you go back to your roots. In 2013, he published The Marshall Mathers LP 2, revisiting its flagship album of 2000, which sold 1.76 million copies then record in its first week, and consolidated its status as the most brilliant storyteller, the most angry and the most impactful of the genre. Eminem teased MMLP2 with solo single "Berzerk", an explosive and irreverent rap-rock crossover featuring Billy Squier's "The Stroke" effect. But the arena-rock arduous treatment of producer Rick Rubin did not work as well on "So Far …", which samples "Life's Been Good", or "Rhyme or Reason" by Joe Walsh, which shamelessly interpolates "Time of the season. "Eminem joins Rihanna with diminishing results on" The Monster "which has nevertheless surpassed the Billboard Hot 100, and he flexes his pyrotechnic flow on the" Rap God "influenced by EDM, which would be an album highlighting if not for his roughly homophobic lyrics Eminem claimed The Marshall Mathers LP 2 would evoke certain themes and the general mood of his predecessor, but the album finds it rather intended to integrate the pop trends and store as many syllables as possible in each line at the expense of a coherent story. The fans did not care: The Marshall Mathers LP 2 debuted at the top of the Billboard 200 with 792,000 copies and became the second best selling album of 2013.

Despite a mixed critical reception of most of his post-hiatus articles, Eminem seemed unassailable from the peaks of 2009 to 2013. But hip-hop – and popular culture in general – have changed dramatically in the meantime. The Marshall Mathers LP 2 and 2017 The comeback, and Eminem struggled to change with her. The rapper launched his random promotional campaign in October 2017 with a freestyle crazy at the BET Awards. He was passionate despite his warts – which is more than what can be said The comeback. Although it is considered the "political" album of Eminem, the cover shows the rapper holding his shameful head, superimposed on an American flag –The comeback is jam-packed with Top 40 Shlock. The Walk on Water ballad, assisted by Beyonce, did not cause a sensation as the first single of the album, and the flamboyant rock collection Edena Sheeran "River" missed the Billboard Hot 100 Top Ten. High-profile collaborations, including "Like Home", with Alicia Keys, and the amazingly awesome Collab with faces, "Bad Husband".

As a result of these horrific stylistic imprecisions, The comeback debuted with only 1/3 of his predecessor's sales, although he still leads the Billboard 200 with 267,000 units. It is possible that Eminem has alienated some of his fan base with his Trump freestyle, but that can not explain such a big drop in sales; Consumers are too fickle to give up their favorite artist during a performance. A more likely explanation is that The comeback flat-out sucked, and his dishonest political posture only hurts things further.

After a disaster in 2017, Eminem made a wise move by releasing by surprise Suicide bomber. This feat enabled him to present the album as a raw effort, and reporters spent the entire weekend deciphering his sources of criticism of critics and other rappers. Suicide bomber generated 225.5 million feeds in its first week and recorded the third-largest sales week of the year exclusively through digital downloads; the album is available on CD on Friday, September 7, which should also boost sales in the second week. From a commercial point of view, Suicide bomber Eminem's career has undergone a vital renewal after the The comeback landed with a thud.

But the release of the album is not made without imperfections. Critics quickly disavowed Eminem's homophobic statement against Tyler the Creator in "Fall," as did featured artist Justin Vernon. The album, despite its technical prowess, does not seem to want to tell Eminem about the trends of the genre: the hooks are often cumbersome and annoying, and by highlighting the zeitgeist rap, it looks like a cockroach Abe Simpson of "Old Man Yells At Cloud "fame. There is no avoiding the fact that, despite all its fire and fury, Suicide bomber still partly serves as a vehicle to its final track truly joyless, to the equal equality of the film Marvel "Venom".

The element of surprise helped Suicide bomber erase the graphics in its first week, but it remains to be seen how the contents of the album will hold over time. It's almost impossible to capture lightning in a bottle twice, which means that Emminem will not be able to remove the "surprise exit" from its bag anytime in the foreseeable future. He will likely continue to challenge the controversy with each successive album; to wait otherwise would be silly. But next time, he must give up the insults, find a lyrical inspiration and rap more diversified with the virtuous rage of beyond some modernized hooks. He will now have to bring his A-game because his bag seems finally empty.