Kanye West wants to revamp the right movement

Explore the hubbub of great ideas – such as the Hydrogen iPlanes – voiced by Kanye West at his meeting with Oval Ovale Office earlier this month, and you'll find one that is truly, disturbing, achievable. "It does not look good [pointing to Trump]we do not look good, "said Kanye. "This is our president. It must be the freshest, the fastest. Kanye ended the meeting by treating Trump as one of his many famous friends or influencers, thus giving the president a pair of Yeezys.

Kanye has toured the planet lately, but he has not always been consistent on an idea: he can redo the Republican party in his image, at least from an aesthetic point of view. He created Yeezy-Wearer in Chief, a redesigned MAGA hat with a new edge, and several hat variants, including the one worn by Jared Kushner and entitled "Travel Space Again". Earlier this year, Kanye told conservative pundit Candace Owens to look like one of his campaign models in head to toe Yeezy before a TMZ appearance during which he called slavery a choice. Now, Kanye is collaborating again with Owens – this time on a collection of recipes for Blexit, intended to recruit blacks into the Republican party.

"Blexit is a rebirth and I'm lucky to say that this logo, these colors, were created by my dear friend and fellow superhero Kanye West," said Owens. Page six. (Owens said on Twitter Today, Kanye helped create the "X" and put her in touch with a police designer.) Owens launched the t-shirts at a Turning Point USA summit this weekend, after which she described as a process of creating a week. Owens told Breitbart that she was stuck on a very simple "X" -shaped drawing before implicating Kanye. "Kanye and I have been in constant contact for months," she said. "I showed him the Blexit design that I had started creating. He paused for ten minutes, looked at me, smiled at me and said, "You know the greatest designer of all time and you have not asked me for it." 39; help "?

New products designed in part by Kanye, a phrase that would typically cause overloaded web servers, are currently available on the Blexit website. The resulting logo, created with the help of the greatest self-styled designer of all time, is … an X-shaped stick. There is also an alternative logo, where every letter in "Blexit" is spelled. figure shapes torn from "Exit" signs and bathroom signs. The colors follow the dusty tones that West adores: "light salmon", a faded purple called "orchid" and a light blue lagoon nicknamed "lagoon". According to Owens, the logo was inspired by Kanye's recent trip to Africa. "Blexit's design reflects the deep-rooted humanity and harmony we have felt in Uganda," she said. (It is not clear which trips around the world have inspired the rest of the many existing "human alphabet" fonts.)

But it's not really important that the design be original, or that the name of the organization look like a two-minute reflection. With Kanye, it's the source and not the result that counts – no matter how good the garment is, it's still important that Kanye has been involved in the design process. We are talking about the same man who sold a $ 120 white plain t-shirt and built the world's most fashionable line of shoes in the back of unbearable kicks. Kanye moves the units by the force of the personality: he is, or perhaps at this stage was, a beloved style icon that could send fans chasing after every garment that he wore. If Kanye is wearing Yeezys, the same goes for his fans. If Kanye carries an Raf Simons archival bomber, someone will spend $ 47,000 there.

Kanye is now trying to exert his influence on fashion to dress an organization that directs people to the conservative movement – an organization that is actively trying to suppress the votes of the very people that Blexit is after. Kanye seems deeply disconnected from what's happening in politics and the world in general, but if he understands one more thing, it's optics. The Republican Party has long been the party of overlay shirts, oversized suits, cargo shorts, trucker hats and American Flag longshoremen. Kanye wants to make it "the coolest, the lightest". He hopes that a cool design can serve as a mask to outright lie promoted on the Blexit website. Breitbart describes him as "a marketing expert".

And at the end of the day, Kanye is much more concerned with vibrations and feelings than with anything that comes close to the truth. "When I put that [MAGA] hat, Kanye told Trump at their oval office meeting, "I felt like Superman. You made us Superman, he's my favorite superhero, and you made a Superman cape for me. But the problem is that for these clothes to be able to support any weight, people must actually want these clothes, to attack in the manner of Kanye's Yeezys. These clothes and the logo that accompanies them are objectively ugly. The proof, perhaps, that Kanye is not in touch with this political moment.