Kevin Durant "not really impressed" with the call of the billboard that he signs with the Knicks



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Benjamin Pokh is a partner in an advertising and marketing company in New York. He is also a fan of the New York Knicks, which was not a fun experience, oh, two decades later. So, when a generational talent like Kevin Durant heads to a free agency in about eight months and when Durant is in town with the Warriors, there's really only one thing that a leader / director can do Knicks Marketing: Erecting a Billboard Near Madison Square Garden The Durant cartoon posing with Kristaps Porzingis and the Larry O'Brien Trophy with a slogan: "Can you make the sport in New York again a time?" – and a hashtag: # KDNY2019.

I arrived there.


"My partner and I are long-time fans of Knick and we are fed up with losing so we decided to do our part to help our team recruit the best players in the NBA, because that's what it's all about. that New York sports deserves, "Pokh told Ian Begley of ESPN.


Unfortunately, Durant himself seemed flattered at best, while displaying a keen understanding of the frenzy that now surrounds NBA freestyle players, even when the signing season is almost a full season.



"It's time for the NBA," he told reporters in New York after Thursday's training, a day before the Knicks-Warriors game. "We are looking forward to free representation as fans, and your guys' job is to look a little more into the future, and fans love it, so I understand.

"To be honest, I do not know how I feel about this stuff, it's cool, no disrespect, but I'm not really impressed by that kind of stuff. really like to play basketball … I know it's all part of it, but for me, I do not really get up for it. "

The billboard industry thanks its lucky stars for the fact that the NBA free agency has made people crazy at least a little bit. In February, a Pennsylvania-based home improvement company erected several billboards near the Cavaliers Arena in Cleveland, imploring LeBron James to sign with the 76ers (was not working). In response, a real estate agent from Ohio paid for a digital sign reminding James that "there is no place other than the house" ( did not work). Billboards were also erected in Portland (not working) and Los Angeles (working!).

New York has seen at least one success story from the NBA. In June 2017, while Phil Jackson was still managing the Knicks and it was planned to yield Porzingis, Rob, Knicks fan, "World Wide Wob" Perez and his marketing company bought a digital ad at the corner of the 33rd and 7th streets of Midtown Manhattan. , right next to Madison Square Garden. His message was clear: "Do not negotiate Porzingis."


Porzingis has not been traded. That Durant's joining in New York will be a subject of many upcoming billboards.

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